Sr. Digital Marketing Executive | Exp - 5+ Years | Location- Pune | CTC : - Upto 4.20LPA

Company Description :

Naadbramha is India&aposs No.1 Idli Franchise with over 300+ outlets across the country. Renowned for delivering authentic South Indian flavors, we are expanding our reach nationwide to promote a healthy lifestyle in Maharashtra and create employment opportunities through affordable franchise options.

Job Summary :

The Marketing Team Leader guides and manages the marketing team. This role involves planning campaigns, tracking performance, coordinating with departments & vendors, and ensuring the team meets business goals through strong marketing execution both online and offline media.

Role and Responsibilities :

• Lead, guide, and manage daily operations of the marketing team, ensuring smooth coordination across functions.
• Plan and execute marketing campaigns for brand awareness, outlet openings, and special projects.
• Develop new concepts and strategies for both digital and print media based on trends, target audience, and campaign objectives.
• Coordinate with design, content, and digital teams to ensure timely delivery of creative materials.
• Monitor individual and team performance, assign tasks with clear deadlines, and ensure timely completion.
• Analyze team performance regularly and share actionable feedback to improve efficiency and output.
• Track and analyze campaign results to measure success, ROI, and areas of improvement.
• Ensure all campaigns and communications strictly follow brand guidelines and tone.
• Manage budgets for all marketing activities including digital ads, print materials, events, and influencer partnerships.
• Control and resolve on-ground marketing challenges and ensure quick turnarounds.
• Maintain professional relationships with franchisees, influencers, external vendors, and other stakeholders.
• Prepare weekly / monthly marketing reports and share with the management team.
• Stay updated with current marketing trends and competitor strategies; prepare competitor analysis reports.
• Guide, support, and encourage the team to work better and stay focused on company goals.
• Create executing plans — from planning the idea to getting results.
• Make sure all tasks, resources, and timelines are well-managed and completed on time of team as well as individual team.

Skills & Qualifications :

Working Hours / Days : Monday to Saturday | 9 : 30 AM to 6 : 30 PM

Employment Type : Full Time

Gender : Male / Female

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Skills Required

Ms Outlook, Team Management, Erp, google sheets , instagram , facebook, Branding, Ms Office