Performance Marketing Lead

Company Description

Spiky is a brand of smartwatches and watches designed for children. Our operations are based in Mumbai, and our products are available in all major marketplaces and children's stores throughout India.

Role Description

This is a full-time, on-site role for a Manager - Meta & Amazon Ads based in Mumbai. The role involves managing ad campaigns on Meta platforms and Amazon, driving performance through data-driven strategies, and optimizing ad spend to achieve business objectives. Daily tasks include performance monitoring, refining ad creatives, targeting strategies, and collaborating with the marketing and sales teams to align campaigns with broader business goals. The position also requires reporting on campaign metrics and identifying opportunities for improvement.

Qualifications

• Strong analytical skills to evaluate campaign performance and make data-driven decisions
• Excellent communication skills to coordinate with teams, stakeholders, and clients
• Proficiency in marketing and sales to strategize, execute, and analyze ad campaigns effectively
• Experience in project management to ensure campaign timelines and objectives are met efficiently
• Ability to adapt to fast-paced environments and prioritize multiple tasks
• Familiarity with Meta Ads Manager and Amazon Advertising tools
• Bachelor's degree in Marketing, Business, or a related field is preferred