Product Manager - Personalization

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Product Manager - Personalization

Overview

Mastercard’s Services organization is a key growth engine, delivering differentiated solutions that drive business impact.

The Consumer Acquisition & Engagement (CA&E) team develops products that respond to evolving market needs. We are seeking a Regional Manager product lead for the Latin American and Caribbean region to oversee product strategy and P&L for one of our CA&E lines of business : Dynamic Yield.

Role

This role will lead the regional scale and evolution of Dynamic Yield, Mastercard’s personalization technology platform. It requires deep knowledge of the martech and personalization landscape, strong market sensitivity, and the ability to translate business needs into product innovation. The position will define and execute go-to-market strategies, ensure local relevance, and collaborate closely with Commercialization teams to embed DY into Mastercard’s broader solutions portfolio.

Reporting to the Regional Dynamic Yield Product Management Lead, this individual will be responsible for landing DY’s value proposition across the region. The role focuses on driving incremental value to the CA&E portfolio by positioning DY as a personalization platform for Retail & Commerce clients and as a strategic enabler for Financial Institutions and Fintechs. Through integration with Marketing Services and Loyalty products, DY enhances business outcomes, streamlines processes, and unlocks efficiencies across the ecosystem.

All About You / Experience

• Fluent in English; Spanish highly desirable
• Experience in product, commercialization, or marketing with a growth track record
• Experience in financial institutions, fintechs, e-commerce, tech, digital marketing, or retail
• Expertise in personalization technologies (CDPs, A / B testing, recommendation engines, behavioral targeting)
• Strong strategic vision and results orientation
• Ability to develop go-to-market strategies and enablement plans
• Deep understanding of consumer and digital engagement trends
• Skilled in influencing and motivating teams, aligning stakeholders
• Exceptional communication, networking, and storytelling skills
• High analytical capability and data-driven decision-making for lifecycle and personalization
• Creative problem-solving and ability to align diverse teams
• Adaptable and growth-oriented in fast-paced environments
• International and matrixed organization experience
• Degree in Business, Engineering, or Economics; postgraduate in Marketing or Technology desirable

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must :

Abide by Mastercard’s security policies and practices;

Ensure the confidentiality and integrity of the information being accessed;

Report any suspected information security violation or breach, and

Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.