Regional Sales Manager (RSM)

Position Title :

Regional Sales Manager

Location : West & Central India

Department : Sales

Reporting To :

Chief Sales Officer / Chief Marketing Officer

About Us

Riks Global Foods Pvt. Ltd. is one of the fastest growing FMCG companies with innovative Food brands including

Gheeyonnaise, Gir Culture, and Satvik

• . We are committed to delivering premium quality products across

General Trade, Modern Trade, E-Commerce, Quick Commerce, and HoReCa Segments

, with a vision to build a strong national presence and consumer trust.

Roles & Responsibilities

As Regional Sales Manager – West & Central India

, you will be responsible for

building and leading a sales team

while driving business growth and expanding the company’s footprint across channels.

Key responsibilities include :

Business Growth

Achieve sales, revenue, and distribution targets across GT, MT, E-Comm / Quick Comm, and HoReCa

Drive market penetration and expand presence in existing and new territories.

Ensure effective execution of trade marketing and visibility initiatives.

Strategic Partnerships & Distribution

Identify, appoint, and manage distributors and trade partners in the region.

Build long-term relationships with modern trade chains and institutional buyers.

Strengthen regional distribution networks to support business expansion.

Team Building & Leadership

Recruit, Train, and develop the regional sales team

in line with business objectives.

Set clear goals, monitor performance, and drive accountability within the team.

Coach and mentor team members to ensure continuous development and retention.

Foster a high-performance, target-driven sales culture.

Market Expansion & Insights

Conduct competitor analysis, market research, and performance tracking.

Provide strategic inputs to management for decision-making and business planning.

Align regional strategies with national growth objectives.

Desired Candidate Profile

Graduate / MBA in

Business, Marketing, or related discipline

Minimum 10+ Years of FMCG Sales Experience

, with at least 3-4 Years in a

Team Leadership / Regional Sales Manager Role

Strong exposure to multi-channel sales (GT, MT, E-Comm, HoReCa)

Proven ability to

build and lead sales teams

Excellent communication, negotiation, and stakeholder management skills.

Willingness to travel extensively across West & Central India.

Key Performance Indicators (KPIs)

Achievement of Sales and Revenue Targets.

Recruitment, Training, and Retention of high-performing Sales Teams.

Expansion of distribution footprint and trade partnerships.

Market share growth and brand visibility improvement.

Team productivity, engagement, and performance consistency.

Compensation