AVP_ Performance Marketing (Amazon Ads)

Talasha has been mandated to hire an Assistant Vice President- Performance Marketing (Amazon Advertising) for a Mumbai based, series B Funded, direct to consumer brand that is one of the best known brands for education based toys & games for children

Responsibilities -

• Build & own a robust performance marketing strategy for amazon PPC campaigns across geographies
• Deliver the ROI / ROAS targets & own the performance marketing P&L
• Lead the team in executing & optimising the amazon PPC campaigns
• Create automated dashboards for periodic reporting on amazon sales & spends. Optimise the amazon advertising metrics on a regular basis including conversion rates, bid strategies, impression shares, etc
• Optimise conversions studying relevant search terms using tools like helium and targeting relevant audiences
• Partner with the Amazon to create competitive Joint Business Plans, DSPs, etc
• Study competitor strategy & marketing benchmarks, conduct market research for new product ideas & category trends
• Collaborate cross-functionally with inventory planners, brand marketers, supply chain etc to improve customer experience

Good to have -

Location - Dadar, Mumbai