Social Media Manager

Key Responsibilities Strategy Development : Develop and execute social media strategies for various clients, ensuring alignment with broader marketing goals.

Content Creation & Curation : Create engaging and on-brand content (text, images, video, etc.) that resonates with target audiences. Work closely with the creative team to develop visual assets.

Community Management : Monitor social media channels, respond to comments, messages, and mentions in a timely and professional manner, and foster community growth.

Campaign Management : Plan, schedule, and manage organic and paid social media campaigns across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).

Performance Analytics : Track, analyze, and report on the performance of social media campaigns, using data to optimize future efforts and improve ROI.

Trend Monitoring : Stay up-to-date with the latest social media trends, tools, platforms, and best practices, applying them where relevant to client strategies.

Client Collaboration : Work closely with clients to understand their goals, audiences, and brand voice, ensuring social media efforts align with their objectives.

Influencer Outreach : Identify and collaborate with relevant influencers to boost campaign reach and engagement where applicable.

Qualifications Proven experience as a Social Media Manager or similar role, preferably within an advertising agency.

Strong understanding of social media platforms, algorithms, and best practices.

Excellent content creation skills, including writing, graphic design, and video production.

Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights).

Strong communication, organizational, and multitasking abilities.

Ability to work in a fast-paced, deadline-driven environment.

Creative mindset with the ability to think outside the box.

Familiarity with influencer marketing strategies.