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Social Media Manager - Web3 & Crypto Domain - FinTech

Social Media Manager - Web3 & Crypto Domain - FinTech

Xomiro TechnologiesHyderabad, India
14 days ago
Job type
  • Remote
Job description

We're Hiring : Social Media Manager - Web3 & Crypto - for our client (Fintech Company)

Location : Hyderabad / Remote

Experience : 4+ Years

Industry : Web3

Role Overview

We are looking for a Crypto-Native Social Media Manager who lives and breathes Web3 culture. You should be deep in Crypto Twitter, Telegram, Discord, and emerging Web3 platforms, engaging in real-time conversations, spotting trends before they break, and driving organic virality. This role requires a sharp understanding of on-chain narratives, memetic marketing, and influencer dynamics within the crypto space.

Key Responsibilities

1. Social Media Execution & Trend Spotting

  • Own and manage social media presence across X (Twitter), Telegram, Discord, Lens, Farcaster, and Instagram.
  • Stay ahead of Web3 trends, breaking news, and industry shifts to craft real-time reactive content.
  • Utilize memes, threads, Twitter spaces, and short-form videos to drive engagement and virality.

2. Community Growth & Engagement

  • Cultivate a highly engaged community on Telegram & Discord, ensuring active discussions and rapid response to queries.
  • Develop and execute gamified campaigns, airdrops, and referral programs to drive retention and advocacy.
  • Moderate discussions, manage FUD effectively, and maintain a positive brand reputation in crypto-native spaces.

    • 3. Content Creation & Narrative Crafting

  • Develop highly engaging, narrative-driven content that aligns with crypto ethos (think : CT vibes, deep-dive threads, and alpha leaks).
  • Leverage meme marketing, influencer collaborations, and viral storytelling to maximize organic reach.
  • Write Twitter threads, memes, community updates, and educational content that resonate with DeFi, NFTs, and L2 audiences.

    • 4. Paid Growth & Performance Tracking

  • Run targeted paid campaigns on Twitter, Reddit, YouTube, and Telegram tailored to Web3 users.
  • Track analytics using Dune, Nansen, and Twitter insights, iterating content strategies based on performance.
  • Work closely with Web3 influencers, KOLs, and DAOs for co-marketing initiatives.

    • What You Bring

    1. Crypto-Native Mindset - You're deeply involved in Crypto Twitter, Telegram alpha groups, and Discord servers.

    2. Content Virality Skills - You can craft meme-driven narratives, viral tweets, and Twitter threads that gain traction.

    3. Community-First Thinking - You understand how decentralized communities operate and can nurture them effectively.

    4. Platform Mastery - Expertise in X (Twitter), Telegram, Discord, Reddit, YouTube, Lens, and Farcaster.

    5. Basic Design & Video Editing - Ability to create quick social assets using Canva, CapCut, or Figma.

    6. Paid Ads Knowledge - Familiarity with Twitter Ads, Reddit Ads, and crypto-specific ad platforms is a plus.

    Preferred Experience

    1. Prior experience managing social media for crypto exchanges, DeFi protocols, NFT projects, or L2 solutions.

    2. Understanding of on-chain metrics, wallets, and trading psychology.

    3. Experience with Web3 analytics tools (Dune, Nansen, Messari).

    4. Connections with crypto influencers, KOLs, and thought leaders.

    (ref : iimjobs.com)

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