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Brand Color Strategist

Brand Color Strategist

JSW PaintsRepublic Of India, IN
30+ days ago
Job description

Position : Designer

Responsible for assisting in developing and promoting Colour as a brand, identifying market trends across and increasing consumer awareness and adoption of JSW Paints Colourvista range of colours.

Responsibilities :

Brand & Design Development

  • Follow design process to create new tools and collaterals for colour category & revamp the existing tools as per latest trends.
  • Work closely with the category team to come up with seasonal Vogue Collection / Textures and tools.
  • Updated with latest global trends & come-up with creative ideas for brand development
  • Assist in design content creation for colour promotion across platforms, with a focus on lifestyle and design trends.
  • Design new paint textures & effects with suitable colour combinations and application tools as per market trend
  • Provide design assistance for architect and interior designer programs with relevant colour tools and kits.

Colour Strategy Support

  • Assist in brainstorming and developing colour strategies to differentiate from market trends.
  • Contribute to the overall colour strategy & philosophy from research to rollout stages.
  • Apply basic knowledge of colour psychology, trends, and colourant data to enhance colour palettes.
  • Implement colour strategies in JSW Paints Colour Services and consultancy.

    • Qualifications and Skills :

  • 2- 4 years of experience in interior design, fine arts, colour science, or a related field. A master's degree or certification in colour theory is a plus.
  • Proven experience in a similar role, preferably in the decorative paints or coatings industry.
  • Experience in colour consulting preferably in Paints & Décor space.
  • Strong artistic and creative abilities with an eye for detail and aesthetics.
  • Strong background in developing colour tools / collaterals and understanding colour psychology.
  • Ability to identify market trends, analyse competition, and stay updated with industry best practices.
  • Detail-oriented with a creative approach to design execution.
  • Proactive, flexible, team player and capable of collaborating with various stakeholders
  • Collaborate with painters and contractors for physical properties related to colour creation.
  • Soft-ware skills requirement : Adobe creative suite
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    Brand Strategist • Republic Of India, IN

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