Job Purpose
- The purpose of this role is to identify, implement, and improve digital customer experience and operational efficiencies across the Digital Business function.
- This position plays a strategic role in designing and executing integrated business solutions, enhancing sales CRM (Vymo), optimizing customer journeys, ensuring regulatory compliance, and driving innovation in digital transactions and payments.
Key Accountability Areas and Supporting Actions
End-to-End Product Development & Management – Sales CRM (Vymo)
Manage complete lifecycle of Sales CRM, from ideation to launch and performance enhancementDefine product requirements aligning with the needs of RMs, VRMs, DHNI RMs, Managers, and Sales HeadsCollaborate with cross-functional teams to develop impactful featuresLiaise with Vymo and internal teams (Power BI, HR, BSG, Sales) for smooth implementationProcess Validations
Map end-to-end digital business processes and define business rulesEnsure all process designs comply with regulatory standards and optimize user experienceCollaborate with compliance and operations to develop clear business specificationsCustomer Experience – KYC and Payment
Design and implement service initiatives like Digital OTM, nomination updates, digital bank changesIdentify and execute new digital transaction opportunities (e.g., Reverse Penny Drop, UPI Autopay)Ensure swift implementation of regulatory changes across digital platformsCoordinate with IT and operations to enhance customer experience via process reengineeringAddress dropped transactions through coordinated efforts across departmentsInnovation in KYC and Payments
Identify and implement latest digital technologies like eSign, eKYC, UPI 2.0Enhance seamless payment experiences and minimize transaction dropsEnsure timely deployment of digital solutions with minimal rework across platformsTransaction Operations
Perform analytics on transaction and payment dropsGenerate insights on customer behavior, channel preferences, and campaign efficiencyDevelop dashboards to monitor digital performance metrics like acquisition, conversions, and transaction trendsVendor & Stakeholder Management
Manage vendor engagements, contract negotiations, and quality deliverablesEnsure seamless coordination between IT, marketing, operations, and design teamsRisk & Compliance Management
Conduct risk assessments for new functionalities and align stakeholdersDrive implementation of incident management frameworks and root cause analysisMonitor and comply with regulatory changes, ensuring products meet compliance standardsCollaborate with legal and compliance to incorporate new regulatory requirementsTeam Management
Mentor and guide team members on career development and domain expertiseFacilitate skill enhancement, knowledge transfer, and engagement activitiesBuild team capability to support strategic business outcomes and holistic contributionsSkills Required
Regulatory Compliance