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Performance Marketing

ConfidentialNoida, India

8 days ago

Job description

The Senior Performance Marketing Executive is responsible for developing, executing, and optimizing data-driven digital marketing campaigns across paid channels (e.g., Google Ads, Meta, LinkedIn, programmatic) to drive customer acquisition, engagement, and revenue growth. This role requires a strategic mindset, strong analytical skills, and hands-on experience in performance marketing to maximize ROI and scale campaigns efficiently.

Key Responsibilities :

Campaign Strategy & Execution :
Plan, launch, and manage performance marketing campaigns across paid search (PPC), social media, display, programmatic, and affiliate marketing.
Develop audience targeting strategies, ad creatives, and landing page optimisations to improve conversion rates.
Conduct A / B testing for ad copy, creatives, and landing pages to enhance campaign performance.
Optimise bids, budgets, and targeting to maximise ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost).

Data Analysis & Reporting :

Monitor KPIs (CTR, CPC, CPA, CPL, ROAS, LTV) and generate performance reports using Google Analytics, Meta Ads Manager, and other analytics tools.

Provide actionable insights and recommendations based on data analysis to improve campaign efficiency.

Implement tracking setups (UTM, Google Tag Manager, conversion pixels) to ensure accurate attribution.

Budget & Performance Optimization :

Manage and allocate budgets effectively across channels to meet business objectives.

Identify growth opportunities and scale high-performing campaigns while minimizing wasted spend.

Stay updated on industry trends, platform updates, and best practices to maintain a competitive edge.

Cross-Functional Collaboration :

Work closely with creative, content, and product teams to align messaging and optimize user journeys.

Qualifications & Skills :

Experience : 2-5 years in performance marketing, with a proven track record in managing paid campaigns (Google Ads, Meta, LinkedIn, etc.).

Technical Skills :

Proficiency in Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, and bid management tools.

Analytical Mindset : Strong data interpretation skills with expertise in Excel / Google Sheets

Certifications : Google Ads, Meta Blueprint, or other relevant certifications preferred.

Soft Skills : Strong communication, problem-solving, and project management abilities.

Industry Knowledge : Familiarity with e-commerce, SaaS, or lead generation marketing is advantageous.

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Skills Required

Google Ads, google sheets , Google Tag Manager, Excel, Google Analytics

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Performance Marketing • Noida, India