Senior Influencer Marketing Associate

Mad Influence is a creator-first, full-stack marketing company under Mad Group. We build brands with culture, content, and technology—combining 360° agency services (strategy, social, media buying, content production, celebrity & influencer management) with our in-house platform,

Xley , to run campaigns at scale. We’ve executed

2000+ campaigns

across categories for leading brands, and we operate with a bias for speed, clear ownership, and measurable impact.

Role Mission Operate our in-house tool (Xley) to plan, launch, and scale creator campaigns with precision—own strategy, quality control, and stakeholder outcomes while the platform handles the heavy lifting.

What You’ll Own

Creator Fit & Pipeline Design :

Configure discovery filters, lists, and scoring rules in Xley to surface on-brand creators across tiers and regions.

Offer & Guardrails :

Set negotiation guardrails (rates, usage, timelines) and approve exceptions; Xley runs outreach and auto-negotiation.

Briefs & QA :

Adapt brand objectives into campaign briefs using Xley templates; review / approve AI-assisted briefs and ensure compliance (ASCI / disclosures, usage).

Execution Oversight :

Monitor dashboards for SLAs, delivery windows, and risk alerts; resolve only exceptions and edge cases.

On-Ground Shoots & Events :

Handle on-site creator shoots, content capture days, and client events—manage call sheets, keep creators on brief, secure timely approvals, and ensure brand safety.

Travel as needed.

Performance & Insights :

Interpret Xley analytics (CPV / CPE / EMV, reach quality, creative lift), publish crisp insights and next-step recommendations to clients.

Creator Relationships :

Build trust with priority creators / talent managers for smoother approvals and faster escalations.

Playbooks & Experimentation :

Convert learnings into reusable presets, tags, and workflows in Xley; run A / Bs on hooks, formats, and posting windows.

Cross-Functional :

Partner with strategy, sales, and performance teams; translate insights into proposals and renewals.