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Senior Influencer Marketing Associate

Senior Influencer Marketing Associate

GoPromotoIndia
30+ days ago
Job description

GoPromoto is one of the fastest growing companies in India in past years capturing all marketing-related works from influencer marketing, ATL, and BTL to media buying from ideation to execution in different sectors of clients ranging from Amazon to Meesho, Hero Moto Corp to Mankind Pharma brands, and Rebel Food to Chaayos to name a few. We are active in over 8 countries including India, the US, Australia, the UK, Singapore, etc, across different platforms.

We strongly believe in our people and they are the key pillars to driving our success. It is our people who drive our incredible growth. If you are excited about solving complex world problems, we are looking for you!

Requirements :

Finding and verifying creators from YouTube, Instagram, Celebrities, KOL, etc. for different brands

  • Be the owner of core business processes that form the backbone of GoPromoto’s operations. These processes will span easy filtration for creators based on various filters, like city, category, platform, pricing, historical data, audiences, rating, etc.;

Build strong relationships with necessary stakeholders, both internal & external.

Negotiating and closing with influencers for their price rates for brand campaigns.

Updating price rates for creators internally every month.

  • Research and identify key influencers, bloggers, and online media in designated verticals;
  • To understand the client's mindset and their influencer requirements

    Responsibilities :

    End-to-end negotiation with influencers

    At least 3 years of experience with respect to handling good accounts and brands campaigns and an outreach with variety of influencers

    Understanding social media trends and researching the top creators in the industry

    End-to-end coordination with influencers and closing them on their lowest prices

    Analyzing all influencer data and making informed recommendations

    Daily reporting and discussions with the internal team and business team on requirements

    Ability to negotiate, including monetary deals

    Knowledge of the influencer marketing and management industry is a must-have

    Direct campaign timeline and ensure projects are completed on time; deliver influencer assets and coordinate logistics based on talent contracts

    Dynamic problem-solving in case of crisis during campaigns

    Spontaneity, problem-solving, and multitasking

    Impeccable verbal and written communication skills

    Creative bend of mind and shouldn’t be afraid to think outside the box

    Excellent interpersonal and relationship-building skills

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    Influencer Marketing • India