Talent.com
Performance Marketing
Performance MarketingAPPSeCONNECT • Kolkata, West Bengal, India
Performance Marketing

Performance Marketing

APPSeCONNECT • Kolkata, West Bengal, India
22 days ago
Job description

This is a remote position.

Your time will be invested in

Key Responsibilities :

1. Strategic Campaign Management

  • Plan execute and optimize paid acquisition campaigns across channels such as Google Ads LinkedIn and programmatic platforms to drive leads customer acquisition and revenue.
  • Monitor and improve performance metrics including CTR CPA and ROAS for continuous improvement.

2. Data-Driven Growth Strategies

  • Analyse performance data to uncover insights informing strategies to enhance campaign effectiveness and ROI.
  • Design and test innovative growth experiments to improve conversion rates and optimize user funnels.
  • 3. Budget Management & ROI Optimization

  • Manage campaign budgets ensuring cost efficiency and positive ROI.
  • Stay ahead of emerging trends and recommend adoption of new tools or technologies to boost performance.
  • 4. Collaboration & Market Presence

  • Partner with internal teams to enhance landing page conversion rates and ad performance.
  • Conduct competitive and market research to stay informed on industry trends .
  • 5. Continuous Learning & Adaptation

  • Stay updated with the latest trends tools and best practices in performance marketing.
  • Identify and optimize critical user journey touchpoints to reduce drop-offs and enhance engagement.
  • Requirements

    What we want you to have

  • Proven experience in managing and optimizing paid campaigns across SEM SMM PPC and other acquisition channels.
  • Hands-on experience with tools like Google Ads Facebook Ads Manager LinkedIn Campaign Manager and programmatic platforms.
  • Proficiency in website analytics tools (e.g. Google Analytics SEMrush)
  • Expertise in creating and optimizing landing pages and conversion funnels.
  • Strong analytical skills and the ability to translate insights into actionable strategies.
  • Educational Qualifications

  • Bachelors or Masters degree in marketing Business or a related field.
  • 24 years of experience managing paid campaigns with a focus on ROI-driven growth Google Ads and SaaS / iPaaS industry.
  • What is a plus to have

  • Experience in SaaS / iPaaS industries.
  • Familiarity with outbound marketing tools and sales enablement platforms.
  • Benefits

  • Make Friends & Fans - Work with zeal get recognized bond with like-minded people and witness your work impacting businesses positively across the globe!
  • Work with the Best Minds - Your expertise matters! Get the opportunity to closely work with our founders. the leadership team and gain knowledge from some of the best minds in the domain.
  • Work and Play Together - Team Work-Vacations or Workcations on the house! Travel stay and slay with your team and get endless opportunities to bond work and explore together.
  • Competitive compensation - Salary Incentives ESOPS
  • Health is Wealth - Get company-wide medical insurance and health policies
  • Interaction is the key - Have in-person gatherings meetups hackathons and cultural events
  • Keep Evolving - We organize learning and development programs to upskill employees
  • State of the Art Infrastructure - We provide top-of-the-line equipment and the latest technology both for in-office experience and our digital workplace. For there should be no glitch amidst creativity!
  • Required Skills :

    What we want you to have Proven experience in managing and optimizing paid campaigns across SEM SMM PPC and other acquisition channels. Hands-on experience with tools like Google Ads Facebook Ads Manager LinkedIn Campaign Manager and programmatic platforms. Proficiency in website analytics tools (e.g. Google Analytics SEMrush) Expertise in creating and optimizing landing pages and conversion funnels. Strong analytical skills and the ability to translate insights into actionable strategies. Educational Qualifications Bachelors or Masters degree in marketing Business or a related field. 24 years of experience managing paid campaigns with a focus on ROI-driven growth Google Ads and SaaS / iPaaS industry. What is a plus to have Experience in SaaS / iPaaS industries. Familiarity with outbound marketing tools and sales enablement platforms.

    Required Education : Graduate

    Key Skills

    Arabic Speaking,Access Control System,B2C,Account Management,Legal Operations,Broadcast

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

    Create a job alert for this search

    Performance Marketing • Kolkata, West Bengal, India

    Related jobs
    Performance Marketing lead

    Performance Marketing lead

    Virohan • Kolkata, IN
    Founded in 2018, by Kunaal Dudeja, Nalin Saluja and Archit Jayaswal, Virohan is an education-to-industry partner, shaping the future of healthcare education. It enables India's top universities to d...Show more
    Last updated: 14 hours ago • Promoted • New!
    Performance Marketer

    Performance Marketer

    Stosi • Kolkata, IN
    At Stosi, we’re building a clothing brand that stands for refined simplicity minimal yet fashion-forward essentials crafted for the modern wardrobe. We’re looking for a Performance Marketer who’s re...Show more
    Last updated: 8 hours ago • Promoted • New!
    Senior Performance Marketer

    Senior Performance Marketer

    PU Prime • Kolkata, IN
    We are seeking a highly skilled.Senior Performance Marketing Manager.This role requires expertise in acquiring high-quality trader leads, optimizing. The ideal candidate will have managed large budg...Show more
    Last updated: 14 days ago • Promoted
    Performance Marketing Manager for Google and Meta Ads - Immediate Joiner

    Performance Marketing Manager for Google and Meta Ads - Immediate Joiner

    Z Guard • Kolkata, IN
    Location : Kudlu Gate, Bangalore.Experience : Minimum 2+ Years (Mandatory : D2C or Consumer Brand Experience).We are looking for a data-driven, ROI-focused Performance Marketing Manager to own and sca...Show more
    Last updated: 14 hours ago • Promoted • New!
    Assitant Manager- Affiliate & Retention Marketing

    Assitant Manager- Affiliate & Retention Marketing

    Dot & Key Skincare • Kolkata, West Bengal, India
    Assistant Manager- Affiliate & Retention Marketing.We are seeking a data-driven and execution-focused Performance Marketing Manager to lead affiliate marketing, CRM planning, Shopify integrations a...Show more
    Last updated: 14 days ago • Promoted
    Performance Marketer

    Performance Marketer

    Gintaa • Kolkata, Republic Of India, IN
    At Gintaa, we’re redefining how Indians order food.With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India’s Tier 1 and Tier 2 cit...Show more
    Last updated: 4 days ago • Promoted
    Performance Analyst

    Performance Analyst

    Mavlers • Kolkata, IN
    Role : SEM Analyst / Performance Marketing Analyst.Candidates from Ahmedabad is the 1st Choice ONLY.We’re looking for a performance-obsessed SEM Analyst who doesn’t wait for dashboards to tell them ...Show more
    Last updated: 14 hours ago • Promoted • New!
    Performance marketer - Hospitality

    Performance marketer - Hospitality

    Raho Hospitalities • Kolkata, IN
    RAHO is an immersive young and travel hospitality company founded by Gautham, Sidharth and Simona in the year 2022 to bridge the gap in quality and comfortable stays to create long-lasting memories...Show more
    Last updated: 8 hours ago • Promoted • New!
    Performance Marketing Lead

    Performance Marketing Lead

    ClientCurve • Kolkata, IN
    Please Apply only if you qualify : Immediate Joiners only !!!!!.Performance Marketing Lead (US & Canada Markets).Home Services, Marketplace Apps, On-Demand Services, Gig Economy Platforms.We are bui...Show more
    Last updated: 14 hours ago • Promoted • New!
    Performance Marketing Manager

    Performance Marketing Manager

    Kisah • Kolkata, Republic Of India, IN
    Kisah is a new-age men’s ethnic wear brand that blends modern aesthetics with traditional roots.We’re on a mission to redefine how the new generation experiences ethnic wear — stylish, bold, and ef...Show more
    Last updated: 5 days ago • Promoted
    Ecommerce and Performance Marketing

    Ecommerce and Performance Marketing

    FFACE • Kolkata metropolitan area, West Bengal, India
    FFACE is a dynamic digital agency and a Meta Business Partner, specializing in elevating your brand’s online presence.Our comprehensive services include strategic influencer marketing, targeted dig...Show more
    Last updated: 27 days ago • Promoted
    Jr - Performance Marketer

    Jr - Performance Marketer

    hoichoi • Kolkata, West Bengal, India
    We’re looking for a sharp, data-driven Junior Performance Marketer to support our growth team in running and optimizing paid digital campaigns. Ideal for someone with a tech or engineering.Meta Ads,...Show more
    Last updated: 14 days ago • Promoted
    Product Marketing - Treasury

    Product Marketing - Treasury

    Intellect Design Arena Ltd • Kolkata, IN
    Job Title : Product Marketing - Treasury.Banking Experience (Mandatory).We are seeking a seasoned Product Marketing leader to drive strategic marketing initiatives for our.This role demands deep exp...Show more
    Last updated: 14 hours ago • Promoted • New!
    Performance Marketing Associate

    Performance Marketing Associate

    hoichoi • Kolkata, Republic Of India, IN
    We’re looking for a sharp, data-driven Junior Performance Marketer to support our growth team in running and optimizing paid digital campaigns. Ideal for someone with a tech or engineering.Meta Ads,...Show more
    Last updated: 14 days ago • Promoted
    Growth Marketing Specialist

    Growth Marketing Specialist

    Gintaa • Kolkata, Republic Of India, IN
    At Gintaa, we’re redefining how Indians order food.With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India’s Tier 1 and Tier 2 cit...Show more
    Last updated: 4 days ago • Promoted
    Performance Marketing Executive (Google Ads)

    Performance Marketing Executive (Google Ads)

    hotsourced • Kolkata, IN
    We’re a performance marketing agency that helps brands grow profitably through paid media.Our approach is lean, transparent, and channel-agnostic—focusing on what moves the needle for our clients.W...Show more
    Last updated: 14 hours ago • Promoted • New!
    Sales Performance Coach (Freelance / Contract)

    Sales Performance Coach (Freelance / Contract)

    JOB READY Trainers • Kolkata, IN
    Sales / Service / Support Trainers.Sales Performance Coaching Division.Objections, Discovery, Pitching, Negotiation.Customer Service / Contact Center coaching. Basic comfort with AI tools (we will t...Show more
    Last updated: 5 days ago • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    SVF Entertainment • Kolkata, Republic Of India, IN
    SVF Entertainment is a leading Media and Entertainment company in East India, with 8 National Awards to its credit and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema,...Show more
    Last updated: 25 days ago • Promoted