Performance Marketing Manager

About Kisah

Kisah is a new-age men’s ethnic wear brand that blends modern aesthetics with traditional roots. We’re on a mission to redefine how the new generation experiences ethnic wear — stylish, bold, and effortlessly contemporary. As we scale rapidly across D2C, marketplaces, and retail, we’re looking for a sharp and data-driven Growth Marketing Manager to supercharge our D2C growth engine and own performance marketing end-to-end.

Role Overview

As the Growth Marketing Manager , you will lead Kisah’s performance marketing and customer growth strategy across digital platforms. You will directly manage our marketing agency and creative partners, own the D2C funnel performance, and collaborate cross-functionally with product, analytics, and creative teams to drive measurable business impact.

This role is ideal for someone who thrives on data, understands consumer behavior, and can balance creative storytelling with analytical rigor to scale a fast-growing D2C brand.

Key Responsibilities

1. Growth & Performance Marketing

• Own and execute the paid marketing strategy across Meta, Google, and other performance channels.
• Drive acquisition, retention, and revenue growth while optimizing for CAC, ROAS, and LTV.
• Manage agency relationships and ensure alignment on KPIs and growth goals.
• Plan and execute campaigns for new launches, festive seasons, and micro-events.

2. Funnel Optimization & Retention

3. Data-Driven Decision Making

4. Creative & Brand Alignment

Key Skills & Qualifications

What We’re Looking For

Why Join Kisah

Industry Keywords

Skills & Expertise

🔹 Core Performance & Growth Skills

→ Ability to strategize, execute, and optimize campaigns across major paid channels to achieve ROI and scale goals.

2.Data Analysis & Decision Making (Excel, Power BI, GA4, attribution tools) — ⭐⭐⭐⭐⭐

→ Comfort with data-driven storytelling, dashboard interpretation, and converting insights into actions.

3.D2C Funnel Understanding (awareness → conversion → retention) — ⭐⭐⭐⭐⭐

→ Deep knowledge of how customers move through the D2C journey and how to plug funnel leakages.

5.Conversion Rate Optimization (CRO) — ⭐⭐⭐⭐☆

→ Hands-on experience running A / B tests, optimizing landing pages, and improving checkout flows.

6.Customer Retention & CRM (email, WhatsApp, SMS, loyalty) — ⭐⭐⭐⭐☆

→ Knowledge of tools like Klaviyo, MoEngage, or similar platforms for retention and lifecycle marketing.

7.Creative Strategy & Ad Communication — ⭐⭐⭐⭐☆

→ Ability to brief, evaluate, and iterate on ad creatives that convert while staying true to brand tone.

8.Growth Experimentation (hypothesis → test → learn → scale) — ⭐⭐⭐⭐☆

→ Structured approach to running experiments across channels and customer segments.

🔹 Strategic & Cross-Functional Skills

1.Business & Financial Acumen (P&L impact, ROAS, CAC, LTV) — ⭐⭐⭐⭐⭐

→ Strong understanding of how marketing decisions impact revenue, margins, and payback periods.

2.Project Management & Execution Ownership — ⭐⭐⭐⭐☆

→ Ability to plan, prioritize, and execute multiple growth initiatives simultaneously.

3.Collaboration with Tech, Product, and BI Teams — ⭐⭐⭐⭐☆

→ Experience working in cross-functional setups, aligning campaigns with product & data teams.

4.Agency & Vendor Management — ⭐⭐⭐⭐☆

→ Skilled at managing external partners to ensure delivery on timelines, budgets, and KPIs.

🔹 Analytical & Technical Fluency

1.GA4, Tag Manager, Attribution Models, UTM Mastery — ⭐⭐⭐⭐☆

→ Strong technical grounding to ensure clean tracking, event setup, and data integrity.

2.Basic SQL or Data Querying Skills (optional but valuable) — ⭐⭐⭐☆☆

→ Useful for direct data pulls and performance deep-dives in collaboration with BI teams.

3.Understanding of Marketing Automation & Retargeting — ⭐⭐⭐⭐☆

→ Knowledge of automation flows, lookalike audiences, and dynamic retargeting strategies.

🔹 Soft Skills & Mindset

1.Analytical Curiosity & Problem-Solving Attitude — ⭐⭐⭐⭐⭐

→ Always digging deeper into data to uncover “why” behind every movement.

2.Creative Thinking & Consumer Empathy — ⭐⭐⭐⭐☆

→ Balance of left-brain (data) and right-brain (storytelling) thinking.

3.Adaptability & Bias for Action — ⭐⭐⭐⭐☆

→ Ability to thrive in a fast-paced, experimental, high-growth environment.

4.Strong Communication & Presentation Skills — ⭐⭐⭐⭐☆

→ For effectively sharing insights, learnings, and performance updates with leadership.

⚙️ Bonus (Good-to-Have) Skills

1.Experience in Fashion / Lifestyle D2C Brand — ⭐⭐⭐☆☆

→ Understanding of seasonal cycles, merchandising, and creative storytelling in apparel.

2.Basic UI / UX Sensibility for Landing Pages & Website Journeys — ⭐⭐⭐☆☆

→ Helps collaborate effectively with product and design teams for funnel optimization.