Digital Marketing Specialist

Job description

Key Responsibilities :

1. Strategy & Planning :

o Develop and implement comprehensive digital marketing strategies aligned

with business goals.

o Analyze market trends and competitor strategies to refine campaigns.

2. Content Marketing :

o Manage content creation and distribution across multiple channels (blogs,

social media, email).

o Collaborate with the editorial team to align content with marketing

objectives.

3. Social Media Management :

o Plan, create, and schedule engaging posts across platforms.

o Monitor and grow social media engagement and followers.

4. Search Engine Optimization (SEO) & SEM :

o Optimize website content to improve search rankings.

o Manage paid campaigns on Google Ads and other platforms.

5. Analytics & Reporting :

o Track and analyze key performance metrics to measure the success of

campaigns.

o Generate detailed reports with actionable insights for improvement.

6. Email Marketing :

o Create and execute email campaigns to nurture leads and engage audiences.

o Monitor open rates, click-through rates, and other performance metrics