PPC Manager (Travel / OTA Domain) USA

Asia Global Services Pvt Ltd.Noida, Uttar Pradesh, India

1 day ago

Job description

About the Role

We are seeking a highly skilled PPC Manager with strong experience in the Travel / OTA industry to manage and scale our paid advertising campaigns across Google, Bing, Meta, and other paid platforms. The candidate must be an expert in generating high-quality calls and leads for Flight Booking, Hotel Booking, Car Rental, and Holiday Packages , specifically targeting USA, Canada, UK, and Australia .

The ideal hire will have deep knowledge of travel keyword bidding strategies, call-focused campaign structures, compliance requirements, and ROI-driven optimization.

Key Responsibilities PPC Strategy & Planning

Develop and execute ROI-driven PPC strategies for international travel markets (US, CA, UK, AUS).
Build campaigns specifically designed for :
Call-only campaigns
Lead generation
Search campaigns for high-intent travel keywords
Dynamic search ads (DSA)
Remarketing / retargeting
Identify high-performance keyword clusters related to flights, hotels, routes, holiday packages, and urgent travel needs.

Campaign Execution & Optimization

Create, manage, and optimize paid search campaigns across :

Google Ads

Bing Ads

Meta Ads (Facebook / Instagram)

Other relevant platforms (as required)

Optimize bids, budgets, and quality scores to achieve CPL and CPA targets.

Improve ad strength, landing page quality, and call conversion rate.

Perform continuous A / B testing on :

Ad copies

Landing pages

Target audiences

Bidding strategies

Lead & Call Generation

Build high-converting landing pages optimized for :

Click-to-call

Instant callback

Quote request forms

Ensure campaigns generate :

Verified inbound calls

Travel inquiries

High-quality leads with booking intent

Coordinate with the call center / sales team to review call quality and conversion ratios.

Travel Domain Expertise

Strong understanding of :

Flight route search behavior

Airline fare trends

Seasonal travel demand

Hotel and travel package keyword patterns

Work with the OTA product / content team to align ad strategy with :

Popular travel routes

Discount offers

Last-minute deals

Festive / holiday campaigns

Monitoring, Reporting & Analytics

Monitor campaign performance daily and adjust strategies to maximize ROI.

Track KPIs including :

CPL

CPA

CTR

Conversion rate

Call volume

Bookings generated through paid ads

Use analytics tools such as :

Google Analytics / GA4

Google Tag Manager

Call tracking tools (CallRail, Ringba, etc.)

Prepare weekly and monthly performance reports with actionable insights.

Compliance & Quality Control

Follow all ad platform policies and maintain full compliance.

Ensure ad content and landing pages meet Google Ads Travel vertical requirements .

Avoid any misleading or non-compliant ad practices.

Maintain high reputation scores for accounts to avoid suspensions.

Required Skills & Experience

3–6 years of PPC experience , with at least 2 years in the Travel / OTA domain .

Proven record of generating high-quality calls and leads for international travel markets.

Expert-level knowledge of :

Search campaigns

Call-only ads

Smart bidding

Manual CPC

DSA

Remarketing

Strong analytical and Excel / reporting skills.

Ability to work under pressure with daily booking targets.

Excellent communication and teamwork skills.

Must have a clean professional background with no involvement in any policy-violating or fraudulent advertising activities.

Preferred Qualifications

Experience running large budgets ($20,000–$100,000+ per month).

Familiarity with travel agency compliance and verification requirements.

Knowledge of landing page optimization tools (Unbounce, Instapage, WordPress).

Experience with WhatsApp lead generation and multi-channel targeting.

Understanding of Google Ads account recovery & policy reviews (added advantage).

Why Join Us?

Work with a fast-growing OTA company serving global customers.

High-performance culture with strong incentives.

Opportunity to work on large-scale budgets and international markets.

Fast career growth for proven performers.

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Ppc Manager • Noida, Uttar Pradesh, India

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