Director of Customer Marketing

About Us

Zycus, recognized by leading analyst firms in procurement technology, empowers teams to unlock deep value through its comprehensive Source-to-Pay (S2P) solutions. At the heart of our S2P solution is the Merlin Agentic Platform, which orchestrates intelligent AI agents to deliver simplified, efficient, and compliant processes.

The Merlin Intake Agent Offers Business Users Unparalleled Ease Of Use, Increasing Adoption Rates And Significantly Reducing Non-compliant Spending. For Procurement Teams, The Merlin Autonomous Negotiation Agent Handles Tail Spend Autonomously, Securing Additional Savings; The Merlin Contract Agent Helps Draft Compliant Contracts And Reduces Risks By Actively Monitoring Them; And The Merlin AP Agent Further Enhances Efficiency By Automating Invoice Processing With Exceptional Speed And Accuracy.We Are An Equal Opportunity Employer

Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.

Job Description

Zycus is looking for a dynamic Customer Marketing Leader to own and scale our global customer engagement, advocacy, and growth programs . This role will focus on strengthening relationships with existing customers, amplifying success stories, and driving cross-sell and up-sell campaigns that contribute directly to revenue. If you have deep experience in customer marketing within B2B SaaS and a passion for turning satisfied clients into brand advocates, this is your opportunity to make an impact.

Key Responsibilities

• Customer Engagement & Advocacy
• Design and implement customer engagement programs to build loyalty and strengthen relationships.
• Lead customer advocacy initiatives such as reference programs, G2 / Capterra reviews, and testimonials.
• Drive creation of customer success stories, case studies, and PR features to showcase value.
• Cross-Sell & Up-Sell Campaigns
• Partner with Product Marketing and Sales to identify growth opportunities within existing accounts.
• Plan and execute targeted customer campaigns that highlight Zycus' full product suite.
• Milestone Celebrations (Go-Live & Go-Value)
• Celebrate customer achievements such as project go-lives and realized business outcomes.
• Create communication plans and marketing collateral that amplify these milestones.
• Customer Events & Thought Leadership
• Identify and manage customer participation in Zycus-hosted and third-party events.
• Prepare customers for speakerships, webinars, and panel discussions to increase visibility.
• Customer Referenceability
• Develop and manage strategies to increase the pool of referenceable customers.
• Maintain a structured reference library to support sales teams.
• Analytics & Reporting
• Measure and report on the impact of customer marketing initiatives on retention, advocacy, and revenue growth.
• Use engagement data and feedback to refine and optimize strategies.

Job Requirement

Preferred Attributes

What's in it for you

Why Zycus

Skills Required

CRM Tools, customer advocacy, Marketing Automation, customer marketing , Data Analytics, Customer Engagement