Performance Marketing Role - D2C

We are having requirement for 2 of our clients in the D2C segment, both based out of Lower Parel, both the clients are fast paced growing Corporate :

Key Responsibilities :

1. Plan, execute, and optimize performance marketing campaigns across Meta (Facebook, Instagram), Google (Search, Display, Shopping), and YouTube.

2. Drive high-quality traffic to ZOFF's website, focused on ROAS, CTR, CPA, and conversion goals.

3. Develop and manage retargeting campaigns and customer funnels to maximize acquisition and repeat purchase.

4. Ensure robust tracking across all campaigns using Meta Pixel, Google Tag Manager, and other analytics tools.

5. Collaborate with creative and content teams to develop impactful ad assets and landing pages.

6. Perform A / B testing on ad creatives, landing pages, and audiences to continually improve results.

7. Stay on top of platform updates, ad policies, and competitive benchmarks.

8. Track, analyze, and report on campaign performance weekly and monthly, offering clear insights and recommendations.

9. Manage budgets and recommend scaling opportunities based on data-driven insights. degree in Marketing, Business, or related field.

2+ years of hands-on experience in running and scaling Meta and Google Ads

Proven success in eCommerce or D2C brand performance marketing

(ref : iimjobs.com)