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Varaha - Lead - Marketing & Public Relations

Varaha - Lead - Marketing & Public Relations

Varaha ClimateAg Private LimitedGurugram, India
30+ days ago
Job description

Responsibilities

  • Spearhead Varaha's brand strategy and omni-channel messaging.
  • Work closely with the founder to align all brand activities with business goals.
  • Bring together and lead Design, Communication, visual comms as well as copyto create exceptional, high-quality collateral and campaigns.
  • Lead our social media presence (LinkedIn, Instagram, X, Facebook) and develop compelling, metric-driven campaigns for the same.
  • Lead writing thought leadership (e., blog posts, news articles, podcasts, etc.
  • Organize events to elevate Varaha's market positioning (e., field visits, receptions, panel discussions, etc.
  • Identify the most relevant events conferences, secure us prominent positions and speaking slots at them, and execute plans to maximize our impact visibility at such forums.

Organize field visits

  • Create slide decks and other collaterals that align with the company's vision.
  • Keep the website updated.
  • Measure and analyse the impact of branding efforts, adjusting strategies to optimize engagement and loyalty.
  • Be the trusted POC for all external parties in case of project outsourcing.
  • While we don't expect the Lead to create all the material, the Lead should identify, onboard and manage the relationship with external vendors as needed.

    • Qualifications

  • At least 7 years of proven experience in brand management.
  • Ideally you have experience working at an early-stage startup, particularly in agritech or climate tech.
  • Knowledge and familiarity with different graphic design video editing software (Adobe Suite, Figma, etc.
  • Experience working collaboratively with designers and developers.
  • Strong PowerPoint skills.
  • Strong English writing and communication skills.
  • Strong collaboration skills to work effectively with diverse teams.
  • Creative mindset with the ability to think outside the box and create emotionally compelling content.
  • Demonstrated ability to analyze market trends and translate insights into actionable strategies.
  • High ownership, able to own relationships with external contractors.

    • Additional Information

    What We Offer

    Join an ambitious, and international team and enjoy the following benefits : .

    Key role in shaping a fast-growing climate tech startup.

    Support for learning & professional development.

    A culture of undogmatic, unbureaucratic creativity and collaboration.

    Competitive Salary, Bonus and ESOP benefits.

    (ref : iimjobs.com)

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    Marketing Lead • Gurugram, India