Brand Marketing Associate

Position Summary We are seeking a dynamic and creative Brand Marketing Associate to join our marketing team. This role is perfect for an early-career professional passionate about building and growing brands across both digital and traditional marketing channels. You'll play a key role in developing and executing comprehensive marketing strategies that drive brand awareness, engagement, and growth.

Key Responsibilities

Brand Strategy & Development

Support the development and execution of brand marketing strategies that align with business objectives

Assist in maintaining brand consistency across all marketing touchpoints and communications

Conduct market research and competitor analysis to identify brand positioning opportunities

Help develop brand guidelines and ensure adherence across all marketing materials

Digital Marketing

Manage and grow social media presence across multiple platforms (Instagram, Facebook, LinkedIn, TikTok, etc.)

Create engaging content for digital channels including graphics, videos, and written copy

Execute email marketing campaigns and analyze performance metrics

Support SEO / SEM initiatives and website content optimization

Monitor online brand reputation and engage with customers on digital platforms

Traditional Marketing

Assist in planning and executing offline marketing campaigns (print, radio, events, etc.)

Coordinate with vendors for promotional materials, signage, and branded merchandise

Support event marketing including trade shows, pop-ups, and community events

Help manage public relations efforts and media outreach

Analytics & Reporting

Track and analyze marketing campaign performance across all channels

Prepare monthly reports on brand awareness metrics, engagement rates, and ROI

Use data insights to optimize future marketing strategies and tactics

Monitor brand sentiment and customer feedback across various touchpoints

Cross-functional Collaboration

Work closely with sales, product, and customer service teams to ensure brand alignment

Coordinate with external agencies, freelancers, and vendors

Support internal communications and employee brand engagement initiatives

Required Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field

1-3 years of experience in marketing, communications, or related field

Strong understanding of digital marketing platforms and social media

Excellent written and verbal communication skills

Proficiency in design software (Canva, Adobe Creative Suite) preferred

Experience with marketing analytics tools (Google Analytics, social media insights, etc.)

Creative mindset with strong attention to detail

Ability to manage multiple projects and meet deadlines in a fast-paced environment