Product Marketing Associate

Job Overview

We are looking for a Product Marketing Associate who will work closely with the product and growth teams to craft compelling product narratives, drive go-to-market initiatives, and enable customer adoption. This is a high-agency role with exposure to product positioning, messaging, customer research, sales enablement, and campaign execution.

Requirements

1-2 + years of experience in SaaS / fast-growth startups, preferably in product marketing, content marketing, or go-to-market roles.

Tier-1 tech / management college background preferred.

Strong storytelling, communication, and analytical skills.

Ability to simplify complex product features into customer-friendly messaging.

Growth mindset, creativity, and a bias for execution.

Key Responsibility Areas (KRAs)

As we scale rapidly, the Product Marketing team acts as the voice of the product to the market. Your responsibilities include :

Messaging & Content Creation

Convert product features into compelling stories and content.

Create YouTube explainer videos using AI voiceovers to simplify complex features.

Push product features on LinkedIn via the company page with engaging narratives.

Drive monthly newsletters across WhatsApp and email.

Organize webinars on product updates with existing clients.

Sales & CSM Enablement

Conduct bi-weekly training sessions with the sales team on latest features, positioning, and objections.

Conduct weekly training sessions with the CSM team to ensure consistent customer communication.

Ensure sales decks are always updated with latest product upgrades.

Ensure partner decks are updated and aligned with co-marketing opportunities.

Deliver custom decks for specific clients whenever required.

Go-to-Market & Product Launches

Plan and execute GTM strategies for new product launches with clear positioning and messaging.

Collaborate with product managers and growth teams to ensure launch readiness.

Customer & Market Insights

Conduct customer research and competitor analysis to sharpen positioning.

Translate insights into messaging and campaign strategies.

Website & Collateral Management

Ensure the company website is always up to date with latest product features, case studies, and collateral.

Create case studies, blogs, one-pagers, and assets for sales and marketing campaigns.

Cross-Functional Collaboration

Work closely with founders, product managers, sales, and success teams to align product storytelling across all touchpoints.

Interview Process

We keep it fast-paced and focused—just like our work :

Round 1 – Past Experience & Screening

Exploration of prior roles, campaign examples, and product storytelling.

Discussion of how you’ve influenced adoption, sales, or customer perception.

Round 2 – Scenario Testing

Case-based round to evaluate structured thinking and creativity.

Sample exercises : drafting a GTM plan for a new feature, writing a one-pager, or building positioning vs competitors.

Round 3 – Culture Fit & Cross-Functional Alignment

Assessing alignment with BIK’s culture (ownership, adaptability, speed, attention to detail).

Evaluating collaboration with product, growth, and sales teams.

Interview Best Practices

Some rounds may require you to write structured responses in Google Docs.

Keep a notebook & pen handy for quick notes.

Ensure a professional setting with your camera on—we value interactive, engaging discussions.

Rounds 2 and 3 may include in-office presentations / discussions, so please plan accordingly.

About the Company

Vision :

BIK helps e-commerce companies in India unlock more revenue. We work with leading players like Livspace, Fireboltt, Tata Brands, and Forum Mall. With our products BIK and Manifest.ai, our goal is to become the global leader in marketing automation.

Scale :

We already process 1B+ events annually, growing rapidly month over month.

Fuel :

Backed by Sequoia Capital and Y Combinator, with strong monetization from early days and healthy revenue growth.

People :

A culture of high challenge, high reward—designed for those who want to solve big problems and grow fast.