Lead Generation Specialist

About Workwise

Workwise is an AI-powered procurement platform built for industrial projects. Our mission is to make procurement faster, more profitable, and less chaotic for India’s next wave of EPC firms, contractors, and heavy-industry project owners. We’re building the default platform where industrial procurement happens — and you’ll be part of the next stage of that journey.

About the Role

We’re looking for a proactive Pre-Sales Specialist to drive outbound outreach, lead qualification, and discovery call scheduling. You will be the first point of contact for potential customers and play a critical role in building our sales pipeline. This role is ideal for someone who enjoys researching decision-makers, crafting powerful outreach messages, and enabling the sales team with better-qualified leads.

Key Responsibilities

Lead Discovery & Qualification

Build targeted lists via BidAssist, LinkedIn, event lists, and other sources

Research ideal accounts and decision-makers

Run outbound campaigns via LinkedIn, email, WhatsApp, and calls

Qualify prospects using BANT (or similar) frameworks

Stakeholder Engagement

Initiate conversations and build interest in Workwise

Effectively position the product in short outbound interactions

Handover qualified leads to sales team with full context

Sales Enablement

Create email templates, outreach flows, case studies, and FAQs

Support founder and marketing team with pre-sales collateral

Capture learnings and continuously improve messaging & targeting

Handle Early Inbound Leads

Respond to inbound leads (website, LinkedIn, referrals, etc.)

Assess intent quickly and initiate the qualification process

You’re a Great Fit If You…

Have 1–3 years of experience in B2B research, pre-sales, or sales

Enjoy finding and talking to new people every day

Write clear and convincing messages

Thrive in execution-heavy roles with daily targets

Are curious about industrial / infrastructure ecosystems

Are comfortable using AI tools for better outreach

Bonus Points

Experience in industrial procurement / SaaS

English + Hindi proficiency

Why Join Us

1 : 1 mentoring from the founder

High ownership and visibility

Fast learning curve across B2B GTM, sales, and AI products

Clear growth path into full-stack Growth or Sales roles

Open and energetic culture where your suggestions matter