Content & Social Media Specialist

About Us :

Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.

Shift timings- 7 : 30 PM-3 : 30 AM IST, Monday- Friday

This is a complete WFH position!

Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address verification.

Job Overview :

They are looking for a Content & Social Media Specialist who can help sharpen our client's brand voice across all customer touchpoints, be it product brochures, sales decks, social media, or digital ads. This role will involve writing compelling copy for various formats while maintaining the brand's messaging across different platforms.

The ideal candidate is a strategic thinker, a skilled writer, not reliant on AI tools, who thrives on translating complex ideas into persuasive, human copy. The person should be able to speak directly to the Ideal Customer Profile (ICP) and collaborate cross-functionally with design, product marketing, and demand generation teams to ensure messaging is clear, on-brand, and conversion-focused.

Key Responsibilities :

1. Content Creation

• Write high-quality content for various formats, including :
• Sales enablement materials (e.g., one-pagers, product brochures, sales decks).
• Customer success content (e.g., onboarding flows, FAQs, help articles).
• Social media content tailored for platforms like LinkedIn, Twitter, Instagram, and YouTube.
• Web copy, including landing pages, homepage messaging, and calls-to-action (CTAs).
• Video scripts (e.g., promo videos, webinars, explainers).

2. Audience-Centric Writing

3. Brand Consistency

4. Editorial Standards & Quality Control

Requirements

Nice to Haves :

We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.

Skills Required

ap style, Content Writing, Seo