Youtube And Social Media Operations Leader

Yoboho produces content across a wide range of formats, including :

• Preschool & nursery rhymes (HooplaKidz, Teehee Town, All Babies Channel)
• Next-gen viral animation IPs and digital storytelling brands ( Dumbly Deep ) and Kawaii style digital content
• Factual, food, lifestyle and entertainment formats ( Deli Wow and Orbit - Beyond the Blue )

It is essential that the candidate start up mindset, entrepreneurial and can totally relate to the kawaii” space : To further add to this - Awkward or funny everyday situations — especially relatable visual animated narrative.

We want to grow our on pages across TikTok, Instagram Reels, YouTube, Giphy and Facebook.

A few pages that you should look for before applying - Hooplakidz, Lab360, Dumbly Deep, Pop teen Toons.

Role Overview

This leader will be responsible for scaling Yoboho’s digital presence globally across YouTube, Shorts, Instagram, TikTok, Facebook, and emerging platforms .

The role combines content strategy, channel growth, analytics, operational excellence, team leadership, and monetization to build the next chapter of Yoboho’s high-impact content universe.

2. Audience & Channel Growth

3. Content Operations & Execution

4. Monetization & Business Expansion

5. Team Leadership & Culture

6. Community & Brand Positioning

Required Skills & Experience

Preferred Traits

KPIs & Success Metrics

Work Environment

Company Overview

Yoboho (YoBoHo New Media Pvt. Ltd.) is a global digital media company headquartered in Mumbai, India, specializing in creating, distributing and licensing digital-first original content in the kids & family entertainment space.

Founded in 2008, Yoboho identified the early potential of YouTube and became one of the pioneers in producing digital content for children. Today, the company has built a massive global footprint with 150+ owned and operated YouTube channels, reaching 200M+ unique viewers every month worldwide and over 1.5 billion views a month.

In May 2025, Yoboho was acquired by Visional Pop, and is now building a nimble, high-energy creative powerhouse designed to launch the next wave of viral animated and youth-first digital brands.

We are looking for a Social Media & YouTube Operations Leader who is entrepreneurial, future-focused and ready to operate like a founder within a fast-scaling digital media ecosystem.