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Senior Martech Developer

Senior Martech Developer

ConfidentialGurgaon / Gurugram
3 days ago
Job description

Key Responsibilities

  • Braze Implementation Configuration :   Lead the setup and implementation of Braze, including segmentation, journey orchestration, personalization, and real-time event-based messaging.
  • Data Integration :   Connect Braze with various data sources, including CDPs, CRMs, cloud storage, and custom APIs to enable real-time and batch data processing.
  • Web Mobile Integration :   Work with SDKs and APIs to integrate Braze with iOS, Android, and web applications for in-app messaging, push notifications, and behavioural tracking.
  • Marketing Use Case Activation :   Implement advanced marketing automation use cases, such as lifecycle campaigns, retargeting, personalized messaging, and transactional communications.
  • Cross-Channel Campaign Execution :   Enable omnichannel messaging across push, email, SMS, in-app messaging, and webhooks while optimizing deliverability and engagement.
  • Performance Monitoring Optimization :   Monitor campaign performance, troubleshoot issues, and continuously optimize for scalability and efficiency.
  • Coding Development :   Develop and maintain custom scripts, APIs, and data workflows to enhance marketing automation capabilities.
  • SQL Data Modelling :   Design and optimize data structures, write complex SQL queries, and create data models for improved segmentation and analytics.
  • Collaboration Documentation :   Work closely with marketing teams, data engineers, and developers to ensure seamless integrations, and document best practices, processes, and configurations.

Required Skills Qualifications

  • 5+ years of experience in implementing  and managing the Braze platform.
  • Strong expertise in  Braze APIs, Canvas workflows, Liquid templating, and campaign automation  .
  • Hands-on experience integrating Braze with data platforms (CDPs, CRMs, Data Warehouses) and marketing ecosystems.
  • Proficiency in working  with Braze SDKs (iOS, Android, Web), REST APIs, and event-based triggers.
  • Solid understanding of marketing automation strategies, segmentation, and personalization techniques.
  • Strong coding skills with experience in JavaScript, Python, or other relevant languages.
  • Advanced SQL skills, including writing complex queries, data transformation.
  • Experience in data modelling and structuring data  for efficient analysis and segmentation.
  • Familiarity with cloud platforms (AWS, GCP, or Azure) and data pipelines is a plus.
  • Strong problem-solving skills and the ability to work in a fast-paced, client-driven environment.

    • Preferred Qualifications

  • Experience working across multiple industries (Retail, Fintech, Insurance, Healthcare, etc.) in marketing automation.
  • Knowledge of additional database technologies and ETL tools.
  • Braze Certified Developer or Architect  Or relevant marketing automation developer credentials.

    • Skills Required

    Gcp, Javascript, Azure, Python, Aws, Etl Tools, Technology Development

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