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Growth Product Lead

Praja AppHyderabad, Republic Of India, IN

14 days ago

Job description

Company Description

Praja App is on a mission to Digitize Bharat by building Hyper-Local Social Network.

Role Description

SPM Growth (Acquisition & Activation)

Location : Hyderabad, India (hybrid;

travel to tier‑2 / 3 districts as needed)

Reports to : CPO

Who you serve : Local leaders at village / mandal levels in Bharat

Scope : Own the path Acquisition → Aha (Activation) → Trial Onboarding → 1st Payment

Role Mission

Reduce Time‑to‑Aha and raise D1 (Day‑1 activation) to pre‑agreed targets.

Lift Visit→Trial and Trial→1st Payment while protecting retention guardrails.

Increase annual mix (₹2,400 / yr) for high‑propensity cohorts.

Outcomes You Own

Signup → Aha Moment

Visit→Trial conversion

Trial→1st Payment conversion

Annual mix (%)

Experiment velocity : ≥ 4 tests / month

What you do

Remove creation friction with the Posters PM : improve editor performance on low‑end Android, enable offline editing, and ship one‑tap WhatsApp / print bundles;

run weekly experiments.

Architect offer routing (not price changes) : annual‑first by propensity, ₹1 vs money‑back trials, seat bundles—with pre‑registered guardrails (D7 paid, refunds, support).

Co‑own onboarding narrative : vernacular flows, festival / civic calendar prompts;

personalize early valueusing geo & role context (village / mandal / ward).

Instrument the funnel end‑to‑end with a canonical event taxonomy and ensure data quality.

What Success Looks Like (first 90-180 days)

p95 Time‑to‑Aha <

90s.

Visit→Trial +20–30%;

Trial→1st Payment +15–20% via routing + copy.

≥4 experiments / month, <

10% guardrail breaches

Must Haves

3+ years in product, including 1–2 years directly on growth / activation / conversion for consumer apps.

Fluency with UPI AutoPay basics and how billing choices influence trial→paid.

Deep comfort with funnel analytics, causal testing, cohorting, and MDE thinking.

Strong vernacular sensitivity ;

shipped for Hindi + one South Indian language (or similar).

High agency, crisp writing / microcopy, and tight collaboration with design / eng / DS

Send your resume / LinkedIn and one paragraph per shipped win (context → lever → experiment → numbers → what you’d do next) to pmcareers@praja.buzz

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Product Lead • Hyderabad, Republic Of India, IN

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