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Marketing Program Manager

Marketing Program Manager

Intellect Design Arena LtdRepublic Of India, IN
22 days ago
Job description

Product Marketing

Experience Required : 4-8 years

Location : Mumbai

Core Skills : Product Evangelism, Market Intelligence, Strategic Messaging,

B2B Marketing

Role Overview :

We are seeking a talented and results-driven Product Marketing Manager who demonstrates

learning agility and can successfully adapt to new domains, B2B Marketing and a great

business articulator. Domain Expert in Transaction Banking would be an added advantage.

Job Description

  • Proven dedicated marketing expert who showcases learning agility and scale across

multiple product lines and evolving market needs.

  • Demonstrated experience in leveraging market and customer insights to define clear

    • product strategy, product positioning and messaging.

  • Proven ability to create and execute effective go-to-market strategies
  • A track record of success in creating high-impact marketing collateral that drives business

    • growth

  • Previous experience in collaborating effectively with cross-functional teams, including

    • Product Sales, Solution & PreSales teams..

  • Expertise in analyzing key metrics to measure the effectiveness of Product Marketing

    • Strategy and having a future ready approach.

    Roles & Responsibilities :

  • Go-to-Market Strategy : Develop and execute comprehensive go-to-market plans for

    • product market leadership and feature updates.

  • Product Messaging & Positioning : Define the core messaging and positioning for

    • Transaction Banking products, ensuring it is clear, differentiated, and compelling.

  • Customer & Market Intelligence : Act as a voice of the customer by conducting market

    • research, competitive analysis, and gathering customer feedback and insights back to the

    Product Engineering teams.

  • Content Creation : Create high-impact marketing collateral, whitepapers, case studies,

    • videos, product presentations and product datasheets.

  • Sales Enablement : Arm the sales team with the tools and training they need to effectively

    • sell Intellect products, including product demos, sales books and global market insight.

  • Performance Analysis : Track and analyze key metrics to measure the effectiveness of

    • marketing initiatives and make data-driven decisions.

    Educational Qualification : BE / B Tech, MBA, Preferably BE + MBA

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