Digital Marketing Specialist

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in the Mohali district. The Digital Marketing Specialist will be responsible for implementing and managing digital marketing campaigns, optimizing web content, analyzing web metrics, and executing social media marketing strategies. Additionally, the individual will collaborate with the marketing and content teams to develop and enhance online marketing efforts to drive engagement and achieve business goals.

Responsibilities :

• Develop and execute SEO / SEM strategies to drive organic and paid traffic across ecommerce platforms (Website, Amazon, Flipkart, Meesho).
• Plan, create, and manage engaging social media posts (Instagram, Facebook, etc.) aligned with brand and campaign goals.
• Work on WordPress / Shopify websites – updates, optimization, and campaign integration.

Qualifications

Skills Required

Wordpress, Social Media Marketing, Shopify, Web Analytics, Sem, Seo