Performance Marketing Manager (Apply in 3 Minutes)

WHO WE ARE

We’ve been obsessed with brains. We believe everyone deserves a sharper, healthier mind. More than 100 million people turn to Lumosity to boost focus, strengthen memory, and think faster — making brain training part of their everyday lives. We also support the Human Cognition Project, collaborating with over 90 university partners to advance research in cognitive training.

We’re here to do the best work of our lives — building products that make minds sharper and healthier. Join us and help shape the future of brain health.

WHAT WE’RE LOOKING FOR

We are looking for a seasoned performance marketer who thrives in a fast-paced, data-driven environment. You will take ownership of our paid marketing strategy, execution, and optimization across platforms such as Facebook, Google Ads, and display networks. This role requires a mix of analytical acumen, creative problem-solving, and hands-on campaign management. You will have the freedom to experiment, iterate, and scale successful strategies while managing a substantial budget to drive profitable growth. Additionally, you will be responsible for driving performance marketing for a globally known brand, ensuring we reach and engage audiences effectively at scale.

KEY RESPONSIBILITIES

• Lead and manage paid marketing campaigns across multiple channels, with a focus on Facebook / Instagram and Google Ads, while testing new and emerging growth platforms.
• Develop and execute performance marketing strategies to drive user acquisition and long-term sustainable subscription revenue growth.
• Identify and expand key audience segments using data-driven insights.
• Directly execute optimizations on ad creative, targeting, and bidding strategies through structured testing and iteration.
• Monitor campaign performance, analyze subscription metrics (CAC, LTV, trial-to-paid conversion, churn, retention cohorts, renewal rates, ROAS), and translate learnings into actionable improvements.
• Collaborate closely with product, business and analytics teams to align performance marketing with broader company goals.
• Manage and forecast budgets effectively, ensuring spend efficiency and strong ROI.
• Stay ahead of industry trends, platform changes, and emerging performance marketing practices.

WHO YOU ARE

WHAT WE OFFER

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