Senior Digital Marketing Analyst

Job Title : Senior Digital Marketing Analyst

Experience : 5–7 Years

Location : On-site at JP Nagar, Bangalore

About The Role

We are seeking an experienced and data-driven Senior Digital Marketing Analyst to lead and optimize our digital marketing initiatives across multiple platforms. The ideal candidate will have a strong understanding of SEO, paid media, analytics, and conversion optimization , along with proven experience managing campaigns end-to-end and delivering measurable business impact.

Key Responsibilities

• Strategy & Execution :
• Plan, execute, and optimize multi-channel digital marketing campaigns across Google Ads, Meta, LinkedIn, and other platforms to drive traffic, engagement, and conversions.
• Develop comprehensive SEO strategies (on-page, off-page, and technical) to enhance organic visibility and domain authority.
• Performance Analysis & Optimization :
• Lead data-driven campaign analysis using tools like GA4, Looker Studio, Hotjar, and SEMrush, providing actionable insights and recommendations for continuous improvement.
• Create and maintain custom dashboards for KPI tracking, campaign ROI, and channel attribution.
• Perform detailed competitor benchmarking and identify emerging trends to inform strategy.
• Content & Engagement :
• Collaborate with content, design, and product teams to create high-performing landing pages, email campaigns, and social media content that align with brand voice and objectives.
• Supervise email marketing campaigns — manage segmentation, personalization, automation flows, and A / B testing.
• SEO & SEM Management :
• Conduct advanced keyword research, link-building strategies, and technical audits to enhance search rankings.
• Oversee paid advertising budgets and ensure campaigns achieve optimal CPC, CTR, and conversion rates.
• Cross-Functional Collaboration :
• Partner with developers and UX teams to enhance website usability, site performance, and CRO (Conversion Rate Optimization).
• Support senior leadership with marketing analytics insights and reports for quarterly business reviews.

Candidate Profile

Bonus Skills

Skills Required

Css, Google Tag Manager, Hubspot, Html, Wordpress, Google Ads, Sem, Seo