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Content Creator

Content Creator

Good Seoul Foodssurat, gujarat, in
22 hours ago
Job description

Job Description – Content Creator

Location : Mumbai

About the Company :

Good Seoul is not just a food brand — it’s a cultural experience. We bring the vibrant, bold, and

delicious world of Korean street food to India, celebrating authenticity with a modern twist. We’re

looking for a passionate Social Media Content Creator who can capture the soul of Korea’s

streets and tell stories that connect, engage, and inspire — one post at a time.

Role Overview :

As the Content Creator for Good Seoul, you’ll be the visual and narrative voice of

our brand online. From sizzling Rapokki shots to kitchen recipe prep, from aesthetic plating to

real-time customer reactions — you’ll be responsible for creating content that makes people

crave more than just food.

This role blends creative storytelling, short-form video creation, trend awareness, and cultural

intuition — perfect for someone who’s deeply plugged into food, lifestyle, and digital culture.

Key Responsibilities :

1. Content Creation & Curation.

  • Conceptualize and create daily content (Reels, videos, photos, stories, and posts) for

Instagram, YouTube Shorts, and emerging platforms.

  • Capture behind-the-scenes kitchen moments, customer interactions, food prep, and

    • street-style vibes.

  • Plan, shoot, short-form video content aligned with Good Seoul’s tone — bold, playful,

    • and culture-forward.

  • Curate and mood-board visual inspiration to keep storytelling fresh, trendy, and

    • authentic.

  • Shoot on-ground events and capture BTS

    • 2. Campaign & Calendar Execution.

  • Collaborate with the Social Media Manager and creative teams to execute content

    • calendars for product launches, seasonal campaigns, and local events.

  • Manage timely posting, scheduling, and social storytelling.
  • Create visual narratives around menu drops, pop-ups, collaborations, and cultural

    • festivals (K-pop, etc.).

  • Ensure consistent brand voice and look across all social platforms.

    • 3. Collaboration & Influencer Support.

  • Support influencer & creator collaborations — assist in shoot planning, content

    • coordination, packaging videos, and repost management.

  • Be present at events, shoots, and activations to capture dynamic on-ground footage.

    • 4. Copywriting & Communication.

  • Write sharp, on-brand captions, hooks, and scripts for Reels and videos.
  • Collaborate with design and marketing teams to maintain visual-verbal consistency.

    • 5. Insights & Growth.

  • Track engagement, views, shares, and reach — regularly analyze what’s working and

    • what’s not.

  • Stay on top of viral trends, formats, audio tracks, and storytelling styles — adapt them for

    • Good Seoul’s unique identity.

  • Pitch new content ideas, experiments, or series that help grow engagement and brand

    • love.

    Key Skills & Attributes :

  • Excellent eye for food styling, composition, and visual storytelling.
  • Strong at short-form video creation and design aesthetics.
  • Knowledge of editing softwares (Adobe Premiere Pro, Photoshop, Canva, After Effects)

    • is a plus

  • Prior experience with DSLR shooting and lighting
  • Organized, self-driven, and creatively resourceful under tight timelines.

    • Preferred Experience :

  • 2 to 3 years minimum of content creation experience, ideally in food, lifestyle, or

    • youth-centric brands.

  • Background in media, communication, design, or visual arts is a bonus.
  • Prior experience working in brand marketing or content agencies is a plus.
  • Generated content for Genz / Gen Alpha group

    • Culture Fit : You'll thrive at Good Seoul if you...

  • Find beauty in food — the sizzle of a grill, the swirl of sauce, the steam rising off hot

    • dumplings.

  • Love Korean culture — from street food to K-pop to cultural festivals.
  • Think in content — always spotting a story worth capturing.
  • Are agile, curious, and thrive in fast-paced, experimental environments.
  • Have a street-smart creative energy — confident, bold, and always evolving.

    • Please Note : Looking for Immediate Joiners only from Mumbai Location.

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