Social Marketing Manager

Responsibilities

• Integrated Marketing Planning

You ensure local social marketing plans leverage Global Demand Center (GDC) strategy, execution frameworks and marketing technology (MarTech) capabilities to drive business priorities via local social marketing engines. You align marketing tactics to marketing objectives and relevant metrics.

You escalate issues requiring Social Media ‘blackout’ or response management and coordinate local stakeholders to promptly mitigate and resolve crisis requiring a Social Media response.

You manage local social channel footprint and identify opportunities for consolidation. You ensure adherence to global social channel standards, accessibility, privacy, brand and social account security compliance guidelines, in all CMO social media owned channels.

You manage local employee social advocacy program to activate sellers and support with leveraged content.