As a seasoned data strategist, you will play a pivotal role in driving business success through cutting-edge analytics implementation. You will collaborate closely with marketing and product teams to ensure seamless integration of data-driven insights.
Key Responsibilities :
- Support daily analytics tasks as part of ongoing operations.
- Work collaboratively with product teams during new launches to guarantee data readiness.
- Partner with marketing teams to enable accurate tracking for campaigns.
- Conduct rigorous quality assurance of tracking implementations using GA4 and Segment.
- Provide actionable insights through customized reporting and dashboard configuration.
- Identify data gaps and help surface key performance indicators.
- Ensure alignment of tagging strategy across stakeholders and platforms.
Required Skills & Competencies :
Expertise in GA4 implementation and tag validation processes.Working knowledge of Segment.io for event tracking and data routing.Deep understanding of marketing measurement and user behavior analytics.Strong attention to detail with a structured QA mindset.Ability to collaborate effectively with external product and marketing teams.Excellent communication and documentation skills.Experience :
Minimum 5 years in a digital analytics or implementation role.
Stakeholder Collaboration :
Collaboration with external teams, including marketing and product functions.