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Creative Partnership Lead

Creative Partnership Lead

Asianet News Network Pvt.LtdBengaluru, Karnataka, India
29 days ago
Job description

Creative Partnership Lead

Experience : 5-8 years

Location : Bangalore

This role leads the development of a vibrant creator ecosystem across India, focusing on onboarding, retention, and engagement. It requires strategic thinking, hands-on execution, and strong relationships with creators in multiple Indian languages. The goal is to drive high-impact content and audience growth through localized creator strategies.

Key Responsibilities :

  • Creator Ecosystem Development : Design and execute a strategy to build and scale a robust creator ecosystem from scratch across multiple languages and content genres.
  • Creator Onboarding : Identify, approach, and onboard creators aligned with our platform’s audience and content vision.
  • Creator Retention & Engagement : Build and maintain strong, long-term relationships with creators to ensure consistent participation and satisfaction.
  • Multilingual Collaboration : Manage creators across diverse linguistic backgrounds, ensuring regional content relevance and cultural alignment.
  • Content Volume & Traction : Drive measurable growth in content output, engagement, and reach through creative campaigns and collaboration models.
  • Innovation & Community Building : Conceptualize new formats, contests, or initiatives that motivate creators and strengthen the community.
  • Strategy & Project Management : Own the end-to-end lifecycle of creator programs — from ideation and planning to execution, tracking, and optimization.
  • Performance Tracking : Monitor key creator metrics (onboarding, retention, engagement, content traction) and present insights for continuous improvement.
  • Cross-Functional Collaboration : Work closely with content, marketing, and product teams to align creator output with organizational goals.

Requirements :

  • 5–8 years of experience in creator partnerships, influencer management, or digital content strategy.
  • Strong network across the creator / influencer ecosystem (pan-India, multilingual preferred).
  • Proven ability to build creator programs or communities from scratch.
  • Strong project management, execution, and stakeholder coordination skills.
  • Deep understanding of social media platforms (YouTube, Instagram, Moj, Josh, etc.) and content trends.
  • Excellent communication and negotiation skills.
  • Strategic mindset with a creative approach to problem-solving.
  • Experience in digital media, influencer marketing agencies, or creator-led platforms.
  • Comfort working with regional language creators and local content ecosystems.
  • Exposure to analytics and performance tracking tools.
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    Creative Lead • Bengaluru, Karnataka, India

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