Manager, Web Strategy & Optimization

About The Company

Aspire is the leading all-in-one finance operating system for growing businesses. We are on a mission to reinvent business finance for a new generation of entrepreneurs and business owners, empowering startups and SMBs to realise their full potential.

Founded in 2018, Aspire has raised over USD 300M+ across equity and debt from world-class investors. In 2023, we successfully closed an oversubscribed USD 100 million Series C equity round led by Sequoia Capital and Lightspeed Ventures with participation of Tencent, Paypal Ventures, LGT Capital Partners, Picus Capital and MassMutual Ventures. To power our solutions, we have partnered with some of the best companies in the world such as JP Morgan, Visa and Wise and helped more than 50,000 businesses using our suite of products.

Aspire has been awarded Best Employer of the Year and Startup of the year by Asia FinTech Awards, and also LinkedIn's Top Startup in Singapore. In 2024, we also made it to CB Insights' Top 100 Global Fintech List two years in a row.

You will be amazed by the energy and experience of our team! Aspire serves as an environment for you to innovate and drive change with our team of ex-entrepreneurs, ex-founders, and high-achievers with international and diverse backgrounds. Are you a top talent who is passionate about entrepreneurship Join our rapidly growing team to make an impact in the Fintech space!

About The Team

At Aspire, we are on a mission to establish ourselves as the unrivaled #1 Finance Operating System for businesses globally. Our Marketing Team is at the forefront of this exciting journey, playing a pivotal role in building our brand, acquiring new customers, and nurturing existing relationships. Our Marketing team looks at crafting and executing marketing strategies to resonate with our target audience, and also to scale the acquisition of new users by identifying untapped channels and optimizing conversions.

About The Role

• Own the Website Roadmap : Develop and maintain a strategic, data-driven roadmap for the https : / / aspireapp.com and all global sites, aligning with Growth Marketing, Product Marketing, and GTM strategies.
• Cross-Functional Project Leadership : Act as the primary project manager for all website initiatives, coordinating resources across design, development, content / copywriting, and product marketing.
• Project management : Manage a team of web developers by implementing a Kanban process to ensure timely and high-quality deployment of new features, landing pages, and bug fixes.
• Performance Monitoring : Continuously monitor core website metrics, including site speed (Core Web Vitals), site health, traffic, and click-through rates
• Data Analysis & Reporting : Conduct deep-dive analysis using tools like Google Analytics 4 (GA4) to report on campaign metrics, traffic metrics, and website user behaviour.
• Internationalization & Localization : Manage and coordinate the deployment of new websites in new market launches, ensuring accurate localization and adherence to compliance frameworks.
• Quality Assurance (QA) : Oversee the QA process for all website deployments to ensure cross-browser compatibility, responsiveness, data integrity (tracking), and adherence to design standards before launch.
• End-to-End A / B Testing : Lead the planning, execution, and analysis of all website experiments (A / B testing, personalization, dynamic content) focused on improving conversion rates from lead to customer.
• Implementation of AI : Build workflows using AI to automate processes, find insights, and conduct analysis. Generate layouts and page mock-ups using AI.

Minimum Qualifications

Preferred Qualifications

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Aspire. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Aspire may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Aspire's Candidate Privacy Notice

Skills Required

Figma, Javascript, Css, Data Analysis, Kanban, Quality Assurance, Html, web project management