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Senior Web Strategy Manager

Senior Web Strategy Manager

SuperOpsChennai, Republic Of India, IN
30+ days ago
Job description

We’re looking for a Webmaster to lead the strategy, optimization, and management of our web presence. This role goes beyond maintenance : you’ll shape how our site drives awareness, conversions, and customer experience

As the Senior Manager, you’ll be responsible for website strategy, optimization, and scalability , collaborating with marketing, product, and engineering to ensure our web platforms are secure, high-performing, and aligned with business goals.

Key Responsibilities

  • Own and lead the overall website and web infrastructure strategy to support growth, lead generation, and customer engagement.
  • Drive website optimization at scale (SEO, performance tuning, loading speed, accessibility, and mobile responsiveness).
  • Partner with marketing to create and optimize high-converting landing pages and campaign microsites .
  • Define and enforce web governance, security, and compliance standards (SSL, firewalls, GDPR / CCPA readiness).
  • Lead integrations between the website, CRM, analytics, and marketing automation systems to enable seamless SaaS workflows.
  • Build and manage an analytics and experimentation framework (A / B testing, behavioral analysis, heatmaps) to improve conversions.
  • Guide decisions on CMS, hosting, and architecture , balancing scalability and efficiency.
  • Manage internal teams and / or external vendors / agencies to execute projects on time and at high quality.
  • Collaborate cross-functionally with design, content, and engineering to ensure the website reflects brand vision
  • Stay ahead of trends in web technologies, SEO, and SaaS digital growth , bringing innovation into execution.

Requirements

  • 12+ years of experience in webmaster, web development, or digital experience roles, with at least 3–5 years of people management experience
  • Proven expertise in website optimization and performance improvements (SEO, speed, conversions).
  • Strong technical foundation : HTML, CSS, JavaScript ;
  • experience with CMS platforms (WordPress, headless CMS).

  • Hands-on experience with CRM / marketing automation integrations (HubSpot, Salesforce, Marketo, etc.).
  • Advanced knowledge of web analytics, CRO, and A / B testing tools .
  • Strong leadership skills : ability to manage teams, agencies, and cross-functional stakeholders.
  • Excellent communication, planning, and project management skills.
  • SaaS or B2B technology experience is a strong plus.
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    Manager Strategy • Chennai, Republic Of India, IN

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