Creative Lead

Creative Lead – Design, Copy & Video

Reporting - Creative Head

We’re looking for a creative leader with strong aesthetics, leadership and communication skills to inspire, manage and elevate our creative output - across design, video, copy and content for both online and offline channels.

Role Overview

As the Creative Lead, you will head a multidisciplinary team of graphic designers, video editors, and copywriters—guiding them from concept to execution. You’ll ensure fresh ideas are explored, output stays brand-elevating, and operations run smoothly. This role calls for equal parts creative leadership, content vision, and operational oversight, with a strong understanding of how design and copy work together to tell compelling stories.

Key Responsibilities

Creative & Content Leadership :

Own the creative vision for all brand touchpoints—design, video, copywriting, and content—across digital and offline channels.

Content for Online & Offline Channels :

Develop and oversee creatives for e-commerce, social media, paid ads, emailers, in-store displays, packaging, and more.

Trend Awareness :

Keep a pulse on fashion, jewellery, content, and social media trends, as well as competitor strategies, to ensure fresh and relevant output.

Idea Generation :

Lead brainstorming sessions to inspire innovative campaign and content ideas that resonate with diverse audiences.

Cross-Functional Collaboration :

Partner with brand, social media, marketing, and studio teams for unified creative execution.

Quality Control :

Review and approve all creative work—design and copy—ensuring brand alignment and platform optimization.

Operational Excellence :

Oversee timelines, workloads, and workflows to ensure on-time, high-quality delivery.

People Management :

Mentor, motivate, and upskill a team of creative professionals, fostering both visual and written communication skills.

External Coordination :

Manage relationships with creative agencies, freelancers, and production partners when required.

Candidate Profile

Graduation in Design, Visual Communication, Fashion Communication, or similar.

10+ years of experience in creative and content roles, with at least 3–4 years leading a multidisciplinary team.

Proven experience in fashion, retail, or e-commerce with a portfolio showcasing design, video, and content work.

Strong understanding of social media creative formats, content marketing, and campaigns.

Expertise in both digital and print design, with knowledge of production processes for each.

Strong understanding of brand tone and copy alignment, with the ability to guide effective messaging.

Excellent leadership, communication, and presentation skills.

Ability to think strategically while remaining hands-on in guiding execution.

Experience managing high-volume creative operations.

Bonus :

Knowledge of photography (product / model) and post-production workflows.