Senior Executive- Analyst

Core Responsibilities.

We are looking for a Website Product Manager – Frontend who will own the look, feel, and performance of our website . This role is responsible for managing the frontend user experience, content strategy, feature launches, personalization, and A / B testing with a strong focus on driving engagement and conversion.

EXP- 1- 2 Years

Core Responsibilities

• Frontend Product Ownership
• Define and own the website frontend roadmap aligned with business goals.
• Drive UI / UX improvements to ensure a seamless and brand-consistent experience across devices.
• Partner with tech / design teams to deliver fast, responsive, and user-friendly pages.
• Content & Creative Strategy
• Manage and oversee all website content updates — banners, landing pages, PLP / CLP / HP updates, product launches, and campaign rollouts.
• Collaborate with design and marketing teams to ensure creatives are optimized for engagement and conversions.
• Own the content calendar to ensure timely execution of campaigns.
• Feature Launches & Experimentation
• Conceptualize and launch new website features to enhance engagement (e.g., improved CLP sorting, dynamic landing pages, interactive modules).
• Drive personalization initiatives (custom user journeys, product recommendations, homepage variations).
• Plan and execute A / B and multivariate tests to optimize layouts, content placements, and new features.
• Track outcomes of experiments and scale successful initiatives.
• Performance Tracking & Insights
• Monitor website KPIs : load speed, CTR, bounce rate, session time, conversion rate.
• Build performance dashboards and deliver actionable insights to leadership.
• Continuously improve frontend performance and user experience based on data and testing outcomes.
• Cross-Functional Leadership
• Work with marketing, merchandising, and product teams to align website initiatives with business objectives.
• Collaborate with engineering and design teams to prioritize frontend features and improvements.
• Act as the voice of the user, ensuring customer-centric thinking in all website decisions.

Key Metrics of Success