JOB PURPOSE
To provide our creative team with guidance and ideas to launch new impressive projects. S / he should be able to implement creative vision and become the point of reference for any creative plan that wants to make its way to the client. The goal is to achieve the best possible outcome of our projects both visually and essentially to meet customer expectations and drive our sustainable growth.
Creativity
Responsible to conceive and implement concepts, guidelines and strategies in various creative projects and overseeing them to completion
Lead brainstorming / creative sessions to generate ideas
Understand design and smart copy, and recognize fresh approaches to advertising
Revise content and presentations, approve / reject ideas, provide feedback to the team
Supervise Operations of Multiple Projects
Accountable to collaborate with account executives to obtain knowledge of the clients’ requirements
Direct and motivate teams of art directors, illustrators, copywriters etc. to help them use their talents effectively
Possess strong knowledge of each step of an ad campaign's process to give creative direction and work on schedule
Accountable to meet client's advertising expectations
Train and guide subordinates into accomplished professionals
Monitor results of team efforts and propose actions for the future
Technical Expertise
Hand-on experience in creative process, marketing, graphic design and brand development
Excellent working knowledge of software such as Photoshop, Illustrator, InDesign etc
Social media experience, Digital Films, Print and Outdoor, TVC’s and Web / Mobile App Design experience
Team Management
Should have the ability to effectively and efficiently manage a team
Ensure minimal attrition
Conduct regular meetings and ensure seamless execution
Provide thorough training to the team members; mentor and guide them on regular basis
Create strong back-ups within the department
Other desired skills
Proven knowledge of creative strategy, solutions, conceptualization, communication, client orientation
Problem-solving ability and work under stringent deadlines
Dynamic personality and ability to control and lead
Exemplary interpersonal and analytical abilities
Should possess multi-tasking abilities
Should have an eye for detail and assertive
Experience should be 6+ years
Excellent communication skills
Creative Head • India