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Experiential Marketing Lead

Experiential Marketing Lead

Bennett Coleman & Co. Ltd. (The Times of India)India, India, India
1 day ago
Job description

Job Title

Lead-Product & Marketing

Function / Department

Response

Job Location

Mumbai

Position Summary & Scope

We are seeking an innovative and strategic thinker to join our team. This role is pivotal in developing and driving the strategic vision for our event intellectual properties (IP) across B2B and B2C segments. The ideal candidate will have 8-10 years of experience in event IP concept and strategy development, with a strong focus on monetization and partnership with sales teams to maximize revenue potential.

About Times Experience

Times Experience is BCCL’s experiential marketing business.

This team works to lead the creation and execution of innovative experiential solutions, including brand IPs, brand solutions, and business conclaves.

To drive a comprehensive revenue strategy for the experiential business, maximize the potential of our existing IPs, design new creative formats, and spearhead new business ventures.

Plays a pivotal role in unlocking the full potential of our experiential marketing business unit by identifying market opportunities and challenges, leveraging new technologies and platforms, and partnering with other functional / business unit heads to generate offerings, solutions, and business models (both B2B and B2C).

Areas of Responsibility (Key Result Areas)

1. Event IP Concept and Strategy Development

  • Develop innovative and scalable concepts for event IPs, ensuring alignment with organizational goals and market trends.
  • Redesign existing IPs to enhance relevance, revenue, and profitability.
  • Collaborate with Brand and Editorial teams to design new, impactful IPs beyond the existing portfolio.

2. Sales Enablement and Monetization

  • Partner with sales teams to identify advertiser needs and create bespoke IPs and experiential solutions.
  • Support sales teams with compelling pitch decks, concept notes, and presentations to secure sponsorships and partnerships for brand led IPs

    • 3. Market Analysis and Value Proposition Development

  • Conduct market research to identify emerging trends, audience preferences, and competitive benchmarks to inform IP strategies.
  • Define clear value propositions and differentiation strategies for all event IPs.
  • Monitor performance metrics and audience feedback to refine and enhance IP strategies.

    • 4. Collaboration and Stakeholder Management

  • Act as the go-to resource for stakeholders, providing strategic guidance on IP monetization and experiential solutions.Serve as the bridge between brand teams and sales teams, ensuring that concepts align with monetization goals..

    • Key Skills

  • Deep understanding of event IP development and audience engagement strategies.
  • Proven ability to develop high-impact marketing and monetization strategies for events.
  • Strong collaboration and interpersonal skills to work seamlessly with sales and creative teams.
  • Exceptional communication skills, with expertise in creating persuasive pitch decks and concept notes.
  • Analytical mindset to assess market trends and evaluate IP performance.

    • Experience

    8-10 years of experience in event IP strategy development and marketing, with a strong focus on monetization

    Educational Qualifications

    B.Com / MBA / Diploma in Events

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