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PPC Manager

PPC Manager

Green Delight Innovations Private LimitedIndia
1 day ago
Job description

We are seeking a highly skilled and data-driven

PPC Manager

to join our marketing team. In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across various platforms to maximize ROI, generate leads, and drive business growth.

Roles and Responsibilities

  • Develop, implement, and manage PPC campaigns on platforms such as

Google Ads, Bing Ads, Facebook, LinkedIn, and other relevant channels

  • Conduct
  • keyword research, competitor analysis, and audience targeting

    to inform campaign strategy.

  • Create and optimize ad copy, creatives, and landing pages to improve
  • CTR, Quality Score, and conversion rate

  • Manage campaign budgets, forecasts, and bid strategies to ensure cost efficiency and ROI.
  • Monitor campaign performance using
  • Google Analytics, Tag Manager, and platform dashboards

  • Perform
  • A / B testing

    to improve campaign effectiveness and user engagement.

  • Generate and present regular performance reports with actionable insights.
  • Stay updated on
  • industry trends, platform updates, and best practices

    to identify new growth opportunities.

  • Collaborate with the marketing, design, and sales teams to align paid campaigns with broader business objectives.
  • Qualification

  • Minimum of 3+ years of hands-on experience managing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media networks
  • Proven experience as a
  • PPC Manager, Paid Media Specialist, or similar role

  • Strong knowledge of
  • Google Ads, Microsoft Ads, and social media advertising platforms

  • Hands-on experience with
  • keyword research, campaign setup, and bid management

  • Proficiency in
  • Google Analytics, Google Tag Manager, and other tracking / reporting tools

  • Solid understanding of
  • performance marketing, conversion tracking, and attribution models

  • Analytical mindset with strong
  • data interpretation and problem-solving skills

  • Excellent communication and organizational abilities.
  • Google Ads or Facebook Blueprint certifications are a plus.
  • Job Types

    : Full-time, Permanent

    Work Location : In person

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