Marketing Reporting Analyst

Job description

What will you do

• Are you a data enthusiast with a passion for transforming numbers into actionable insights Rubrik is on the lookout for a detail-oriented and analytical Marketing Reporting Analyst to join our dynamic marketing team. In this pivotal role, you will play a crucial part in shaping our marketing strategies and optimising performance across all channels.
• Data Analysis and Reporting : Analyse marketing performance metrics across digital (organic and paid), traditional channels, and campaigns.
• Develop and maintain comprehensive dashboards and reports using tools such as Tableau and Gsheet / Excel to visualise key performance indicators (KPIs).
• Performance Measurement : Collaborate with the Sr. Manager of Marketing Analytics to execute the performance measurement roadmap.
• Monitor and report on lead generation, conversion rates, campaign spend, and overall marketing ROI
• Insights Generation : Identify trends and insights from data to drive improvements in campaign effectiveness and overall marketing strategy.
• Support Ad-hoc reporting request from Marketing Organisation.
• Assist in A / B testing and multi-touch attribution analysis to optimise marketing efforts.
• Monitor Budget Reporting for Marketing Organisations.
• Identify and resolve data quality issues, ensuring that all marketing data is accurate and up-to-date.
• Collaborate with IT and data engineering teams to implement best practices for database management
• Collaboration : Work closely with cross-functional teams, including Marketing, Sales, Data Science, and IT, to ensure accurate data collection and reporting.
• Support the development of attribution models to measure the impact of marketing initiatives.

What should you have

Skills Required

Sql, Pivot Tables, Power Bi, Tableau