Advertising & Media Planning Specialist
AIWOChennai, Republic Of India, IN1 day ago
Job descriptionCompany : Grow Medico Location : Chennai (On‑site / Hybrid) Compensation : ₹18,000–₹30,000 per month (based on talent) Experience : 1–3 years (exceptional freshers considered) Employment Type : Full‑time About the Role We’re hiring a hands‑on Media Buyer who can plan, launch, and strategically scale Meta & Google campaigns to drive qualified consultations for healthcare brands. You’ll own both execution and strategy—turning budgets into predictable revenue while maintaining compliance and data hygiene. Key Responsibilities Own the Paid Growth Strategy for assigned clinics : market sizing, offer positioning, channel mix, and experimentation roadmap. Plan, launch, and optimize campaigns on Meta (Lead / Conversion) and Google (Search, PMax, Display, YouTube) across multiple cities. Build keyword / audience strategies, write high‑converting ad copies & hooks; brief & review creatives. Implement accurate conversion tracking (Pixels, GTM, GA4), set up offline conversions (GCLID / FBCLID / Lead ID) and CRM routing (TeleCRM / Zoho / WhatsApp). Daily optimization : bids, budgets, placements, negatives, frequency, and A / B testing. Drive CRO on landing pages (load speed, trust signals, forms, CTA hierarchy) with web / design. Maintain clean SOPs & naming conventions ;
ship weekly reports with CPL, CPA, ROAS, bookings. Ensure policy & privacy compliance for healthcare verticals. Collaborate with CSMs & Sales to improve lead quality → appointment → show‑ups. Must‑Have Skills Proven hands‑on Meta & Google Ads experience with lead‑gen at scale. Strong analytics : explain movements in CTR / CVR / CPL / CPA with data and clear next actions. GA4, GTM, Pixel implementation, UTM hygiene, Sheets / Excel proficiency. Clear communication, speed, and multi‑
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Planning Specialist • Chennai, Republic Of India, IN
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