Freelance Graphic Designer

About the Role : We are looking for a talented Freelance Art & Creative Designer who can bring brand stories to life through compelling static and dynamic creatives. This role demands a strong understanding of brand identity, audience behavior, and design best practices, with the ability to execute high-quality deliverables within agreed timelines.

Key Responsibilities :

Brand Understanding & Alignment

Review briefs shared by supervisors and accurately interpret brand requirements, identity, and objectives.

Maintain a deep understanding of brand voice, tone, and messaging guidelines, ensuring all artwork is consistent with brand standards.

Design Creation

Create visually appealing design layouts for marketing materials, including static and dynamic creatives.

Develop assets for social media, digital campaigns, emailers, and other communication channels as needed.

Research & Insights

Stay updated on industry trends, creative innovations, and design best practices to ensure relevance and engagement.

Conduct audience research to understand demographics, preferences, and behavior for improved creative impact.

Track performance / feedback of creative assets and apply insights to future designs.

Time & Task Management

Deliver assignments within internal turnaround times (TATs).

Manage priorities efficiently to ensure timely delivery of all projects.

Operational Excellence

Follow documented SOPs and workflow processes to ensure smooth collaboration and consistency.