Media Buying & Operations - Advertising Agency

Buying & Operations :

• Co-ordinate with media suppliers for rates and get deals from channels / publications basis brief from planners
• Ensure all estimates for all clients are raised through Mediaware for all ATL mediums other
• Maintain rate card for all media houses
• Create Rate benchmark repository
• JSR on weekly basis along with POA
• Regular interaction with channel post RO to get confirmation of campaign start date , providing regular update on release dates to planners
• Create , maintain & publish innovations / market info (what competition is doing Through relationship building with media suppliers

Client Interaction / Handling :

General :

Skills Required

Sales, Client Interaction, Benchmark Surveys, Atl