Marketing Lead – Performance & Growth (15h Left)
KILIGBengaluru, Karnataka, India1 day ago
Job descriptionOversee planning, execution, and optimization of high-performance campaigns for ROAS, CPS, LTV, and conversion efficiency. Lead the creative testing framework — drive A / B testing across creatives, ad copy, landing pages, and funnel experiences. Collaborate with the Brand and Creative teams to craft performance-oriented content that converts and scales. Implement best practices for funnel optimization, retargeting, and lifecycle marketing. Lead data-driven decision-making using advanced analytics tools (GA4, Mixpanel, Looker, etc.) to measure performance and diagnose funnel drop-offs. Build and maintain dashboards for campaign tracking, cohort analysis, and customer segmentation. Translate consumer and behavioral insights into actionable strategies for sustained growth. Own and manage the overall performance marketing budget—allocate efficiently across channels for maximum ROI. Build accurate forecasts for acquisition costs, growth targets, and campaign-level outcomes. Evaluate channel performance regularly and recommend strategic reallocation for optimal results. Lead, mentor, and develop a team of marketing specialists and analysts. Collaborate closely with brand, design, content, and product teams to ensure integrated execution. Foster a test-and-learn culture, encouraging innovation and rapid experimentation. 7–10 years of proven experience in performance marketing, growth, or digital leadership within consumer, lifestyle, or D2C brands. Demonstrated experience in scaling paid performance channels and managing 7–8 figure monthly ad budgets. Experience managing and mentoring a marketing or growth team. Deep expertise in Meta Ads, Google Ads, and performance analytics. Proficiency in A / B testing, automation, CRM, and retention tools. Strong analytical mindset with the ability to translate complex data into growth actions. Proven success in scaling performance campaigns from 0→1 and driving measurable growth. Excellent cross-functional collaboration and communication skills. An opportunity to own and shape the growth strategy for fast-scaling consumer brands. Exposure to end-to-end marketing and brand-building across multiple digital ecosystems. A dynamic, high-growth environment that values innovation, autonomy, and measurable impact. Competitive compensation with performance-linked incentives.
About the Role :
We’re seeking a Marketing Lead – Performance & Growth to spearhead True North International’s digital growth across our consumer brands - Kilig and Nev. In this role, you’ll lead the growth charter across D2C and e-commerce platforms — owning acquisition, retention, and performance optimisation across digital channels. You’ll combine analytical precision with creative leadership to drive measurable business impact, leading a team of specialists and collaborating cross-functionally to deliver scale.
Key Responsibilities
1. Growth Leadership & Strategy
- Define and own the performance marketing strategy and roadmap across digital and commerce channels.
- Develop integrated multi-channel growth strategies across Meta, Google, SEO, Quick Commerce, and Marketplaces.
- Identify and capitalize on emerging trends and new acquisition channels to drive incremental growth.
- Partner with leadership to align growth goals with overall business and brand objectives.
2. Campaign Management & Optimization
3. Data & Insights
4. Budget Management & Forecasting
5. Cross-Functional Collaboration
Experience :
Skills Sought :
What We Offer
About TrueNorth International
True North International is the powerhouse behind Kilig and Nev, two of India’s fastest-growing consumer brands in the premium lifestyle and home & kitchen appliances space. Our mission is to provide customers with an exceptional range of innovative and high-quality products that enhance their daily lives and redefine modern living.
Create a job alert for this search
15H Left Performance • Bengaluru, Karnataka, India
Related jobs
)
- Promoted
Performance Marketing Lead
WinnerBrandsBengaluru, Republic Of India, IN Job Title : Growth Manager (Brand x Performance).We are a leading tech-enabled consumer brand that has built its success around combining great customer experience with data-driven growth.Over the l...Show moreLast updated: 20 days ago
- Promoted
Digital Marketing Performance Lead
Sizzle Properties Pvt Ltd.Bengaluru, Republic Of India, IN Performance Marketing Specialist – Google Ads.Hoskote / Whitefield, Bangalore.Sizzle Properties is one of Bangalore’s most trusted plotted development brands, with over 40+ projects delivered and 7...Show moreLast updated: 25 days ago
- Promoted
Growth Marketing Lead
SetuBengaluru, Republic Of India, IN Title : Growth Marketing Manager.Setu is reimagining the digital financial future of India.Our products power onboarding, payments, lending, deposits, and financial data flows for dozens of business...Show moreLast updated: 7 days ago
- Promoted
Performance Marketing Lead
Ekya SchoolsBengaluru, Karnataka, India K-12 schools in Bangalore, India offering Kindergarten & Montessori and Grades 1-12 affiliated to CBSE, ICSE and Cambridge IGCSE.
With our in-house curriculum, students experience a rich learning jo...Show moreLast updated: 30+ days ago
- Promoted
Performance Marketing Lead
Huedlife Pvt Ltd (Puretive)Bengaluru, Republic Of India, IN We’re Hiring : Performance Marketeer.Huedlife Private Limited (Puretive & Total Routine Co).To accelerate our journey, we’re looking for a.
Plan, execute, and optimize campaigns across.Meta, Google, ...Show moreLast updated: 7 days ago
- Promoted
Bhanzu - Google Ads Specialist / Senior Growth Manager - Performance Marketing
BhanzuBangalore, India Google Ads (Search, Display, Video, YouTube, etc.EdTech / consumer / subscription Description : - To lead and scale Bhanzus paid acquisition efforts via...Show moreLast updated: 30+ days ago
- Promoted
Performance Marketing Lead
OpptraBengaluru, Karnataka, India Bengaluru (with travel within India, GCC, and South East Asia as needed).Opptra unlocks Asian expansion for consumer brands through e-commerce and digital capabilities.
We build category-aligned fra...Show moreLast updated: 30+ days ago
- Promoted
Sales and Marketing Lead
Qumin.aiBangalore Urban, Karnataka, India AI-powered quality assurance for e-commerce and SaaS businesses.We help online stores catch bugs before they cost sales.We're looking for our first sales hire - someone who's hungry to close deals ...Show moreLast updated: 28 days ago
- Promoted
Growth Analyst (Business Analytics & Performance Marketing)
NIRABengaluru, Karnataka, India Growth Analyst (Business Analytics & Performance Marketing).NIRA is an exciting fintech startup which, starting with credit, is building financial services for India’s mass market.Today, if you wer...Show moreLast updated: 7 days ago
- Promoted
Senior Growth Manager – Performance Marketing (Google Ads Specialist)
BhanzuBengaluru, Karnataka, India Google Ads (Search, Display, Video, YouTube, etc.EdTech / consumer / subscription businesses.To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enro...Show moreLast updated: 30+ days ago
- Promoted
Performance Marketing Lead
Brick & BoltBengaluru, India Brick & Bolt is a managed marketplace providing construction services.We are category creators and front-runners in space.
We are solving one of the most complex business problems and creating an ec...Show moreLast updated: 6 days ago
- Promoted
Growth Marketing Lead - Leading Hospitality Start-up
ConfidentialBengaluru / Bangalore, India One of the leading start-ups in the hospitality sector.Opportunity to be a part of meritocratic opportunity.The client is a leading Hotel chain start-up based out of Bangalore inching towards profi...Show moreLast updated: 11 days ago
- Promoted
Marketing Growth Lead
KonfirmityBengaluru, Republic Of India, IN Konfirmity is redefining security-driven compliance for companies that can't afford to get it wrong.We serve three critical markets : enterprise-selling companies navigating complex security require...Show moreLast updated: 21 days ago
- Promoted
CRM Development and Marketing Automation Lead
WEB Systems® InternationalBengaluru, Republic Of India, IN UK-headquartered engineering firm specializing in.Suspended Under-Deck Access and Safety Systems.From bridges and refineries to offshore platforms and industrial facilities, we deliver smarter, saf...Show moreLast updated: 5 days ago
- Promoted
Performance Marketer
GIRAFbangalore, karnataka, in Giraf is seeking a skilled Performance Marketer to join our dynamic team.The ideal candidate will be responsible for planning, executing, and analyzing paid marketing campaigns across platforms lik...Show moreLast updated: 1 day ago
- Promoted
Algonomy - Lead - Growth Marketing
Algonomy Software Private LimitedBangalore, India Role Algonomy is looking for a Growth Marketer who can build and scale global demand generation programs that convert intent into pipeline.
Youll own end-to-end campaign strateg...Show moreLast updated: 16 days ago
- Promoted
Marketing Growth Lead
Trendlyne.comBengaluru, Republic Of India, IN Trendlyne didn’t do marketing the usual way.We have been the frontrunner in building great products for stock market investors, so growth for our website and app has been driven by organic demand.W...Show moreLast updated: 30+ days ago
- Promoted
Performance Marketing Lead
Responsive Media Tech ServicesBangalore, India Role Summary : We are seeking a Digital Marketing Lead to partner with clients in leading and executing digital marketing initiatives, including media planning and cli...Show moreLast updated: 30+ days ago