Digital Marketing Executive

Role & Responsibilities

Campaign Oversight & Execution :

• Digital Campaign Management
• Execute the annual digital marketing calendar in collaboration with brand team, creative team & external agencies
• Establish pre-campaign benchmarks for digital marketing campaigns, videos / animations, social media, etc.
• Design campaign briefs for the agencies
• Inform on micro-targeting and personalization of campaigns
• Co-create (with agency) A / B test plan & targets based on benchmarks
• Drive a KPI-driven approach in all digital marketing campaigns
• Coordinate with agency for creatives & media buying
• Monitor the overall output of external agencies (Content Marketing, Social Media, ORM, etc.)

Agency Collaboration :

Approval Management :

Quick Turnaround & Timely Deliverables :

Brand & E-commerce Shoots :

Performance Monitoring & Reporting :

Skills Required

Digital Campaign Management, Campaign Oversight & Execution, Approval Management, Quick Turnaround & Timely Deliverables, Performance Monitoring & Reporting