Performance Marketing Lead - Google Ads Focus

Experience :

5-8+ years of hands-on experience in performance marketing, specialising in Google Ads (Search, Display, Video, YouTube, etc.), preferably in EdTech / consumer / subscription businesses

Job Description :

To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enrollments) at efficient cost, while continuously optimising campaigns, creatives, and funnels. You will own strategy, execution and measurement of growth via performance marketing channels, working cross-functionally with content, creative, analytics, product, and operations teams.

Key Responsibilities :

• Define and own the Google Ads strategy (Search, Display, YouTube, Video), aligning with Bhanzu's growth / revenue / enrollment goals.
• Manage campaign setup, optimisation, and scaling : keyword research, audience targeting, bidding & budget management.
• Work with creative / content teams to develop ad copy, creative assets, landing pages, and experiments (A / B / multivariate testing) to improve conversion rates.
• Implement and monitor tracking & analytics : ensure proper attribution, conversion tracking, ROI / CAC / LTV metrics, analytics tools (Google Analytics, conversion pixels, etc.) are set up and accurate.
• Monitor performance on key metrics : Cost per Lead (CPL), Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Quality Score, Click-Through Rate (CTR), etc.
• Use data to identify bottlenecks across the funnel, suggest improvements, test hypotheses, and iterate rapidly.
• Manage budgets : forecast, allocate, and reallocate between channels / campaigns based on performance & testing.
• Stay updated with industry trends, platform changes, Google Ads policies, bidding / automation tools, etc., to leverage new features & maintain competitiveness.
• Mentor / lead a small team or direct reports (if applicable), or guide more junior performance marketers.
• Collaborate closely with growth, product, creative & operations teams to ensure alignment from traffic acquisition to user onboarding & retention.

Must-Have Skills & Qualifications :

able to forecast, scale, and shift spend based on performance.

Good to have :