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Digital Marketing Executive

Digital Marketing Executive

Canonical GroupKanpur, IN
30+ days ago
Job description

We’re not just looking for someone who knows how to “run ads.”

We’re looking for a growth-minded marketer — someone who gets excited about turning a few clicks into thousands, and can look at a spreadsheet of campaign data and see stories, patterns, and opportunities.

  • If you’ve ever watched a cold campaign warm up into a high-ROAS winner, or felt the thrill of scaling spend while maintaining solid returns — you’ll fit right in.

What You’ll Be Doing

Plan, set up, and manage advertising campaigns on Google Ads and Meta Ads (Facebook / Instagram)

Research audience behavior and customer insights to deliver the right message to the right person at the right time

Collaborate with content and design teams to create effective and engaging ad creatives

Monitor campaign performance, analyze results, and make data-driven optimizations

Contribute to improving the overall marketing funnel — from ad click to landing page conversion

What We’re Looking For

1–3 years of experience running digital advertising campaigns

Strong understanding of performance metrics like CTR, CPC, ROAS, CPA, etc.

Hands-on experience with Google Ads and Facebook Business Manager

A good sense of strategy, but also a creative instinct

Comfortable experimenting, testing, and learning from what works (and what doesn’t)

Bonus if you have experience with landing page builders, email marketing tools, or GA4

Why You’ll Enjoy Working With Us

No micromanagement — you’ll have room to test, lead, and grow

Supportive and collaborative team culture

Flexible hours and remote work options

Competitive compensation and performance bonuses

Opportunities to grow into more senior roles like Performance Lead or Paid Media Manager

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Digital Marketing Executive • Kanpur, IN

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