Marketing Manager

About the company :

2Factor.in is a leading Communications Platform as a Service (CPaaS) provider, empowering businesses

with seamless SMS and Voice communication solutions. Since 2015, we have enabled secure OTP-based authentication, transactional messaging, and promotional campaigns for enterprises, startups, and

developers. Our DIPP-recognised platform ensures high deliverability, real-time analytics, and carrier-grade reliability, making us the trusted choice for businesses looking to enhance customer engagement.

Join us to be part of a fast-growing company shaping the future of cloud communications!

About the role :

We are looking for a Digital Marketer to drive our B2B lead generation and brand growth. This role involvemanaging paid campaigns (Google & Facebook Ads), SEO, content marketing, and B2B events while

setting up a scalable marketing culture. If you have a passion for performance driven marketing and

product growth, join us in shaping the future of cloud communications!

Key Responsibilities :

• Own and execute the entire digital marketing strategy single-handedly.
• Plan, manage, and optimize Google Ads, Facebook Ads, and other paid campaigns to drive high-quality B2B leads.
• Improve SEO rankings to increase organic traffic and visibility.
• Establish and scale a growth-oriented marketing culture from the ground up.
• Identify and participate in B2B events, fairs, and networking opportunities to generate leads.
• Develop and execute innovative product marketing strategies to enhance brand awareness.
• Drive content creation, campaign development, and performance tracking for ongoing optimization.

Must-Have Skills & Experience :